PRSA Cleveland hosted Joe Truncale for an outlook on the PR Industry and he suggested a few books to round out the skilled professional. Each book has a particular focus on helping to find your passion, create value within your company, expanding your skill set, plus the importance of continuous learning. Truncale also reminded us that in today’s technologically driven world, the only real defense against functional obsolescence is a well-developed learning system.
The Age of Paradox by Charles Handy
In this striking sequel to his best-selling book The Age of Unreason, Charles Handy shows how the changes he predicted are upon us. New developments in technology, radical changes in the global economy, and the relentless pursuit of productivity have altered forever our organizations, our careers, and our lifestyles. These changes are inevitable and irreversible, and they bring a host of new problems and paradoxes. This book identifies the unintended consequences of change and provides a set of guiding principles to cope with the paradoxes of modern life, leading to a more balanced existence for individuals, greater rewards for organizations, and a more just society for all.
The Fifth Discipline: The Art & Practice of The Learning Organization by Peter M. Senge
The Fifth Discipline, is based on fifteen years of experience in putting the book’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. The leadership stories in the book demonstrate the many ways that the core ideas in The Fifth Discipline, many of which seemed radical when first published in 1990, have become deeply integrated into people’s ways of seeing the world and their managerial practices.
There is Life After College by Jeffrey J. Selingo
There Is Life After College offers students, parents, and even recent graduates the practical advice and insight they need to jumpstart their careers. Education expert Jeffrey Selingo answers key questions—Why is the transition to post-college life so difficult for many recent graduates? How can graduates market themselves to employers that are reluctant to provide on-the-job training? What can institutions and individuals do to end the current educational and economic stalemate?—and offers a practical step-by-step plan every young professional can follow. From the end of high school through college graduation, he lays out exactly what students need to do to acquire the skills companies want.
Grit by Angela Duckworth
In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”
In Grit, she takes readers into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll.