All posts by Jenn Elting

Congrats to our 2019 Cleveland Rocks winners!

The Cleveland Rocks Awards, PRSA Greater Cleveland’s signature event, recognizes the area’s best in public relations and communications projects and programs.

Congratulations to the winners of our 17th annual event. They include:

Best In Show

Ohio City Pizzeria – Rebranding and Grand Re-Opening
Sweeney

Judges’ Choice

We are the #1 event in the #2 business
Northeast Ohio Regional Sewer District

Best Tactic

“Bring This, Leave That” NCAA Scores Big with Instagram Stories
Marcus Thomas

Annual Report

Gold:
HB Magazine, Report on Giving
Hathaway Brown School

SIlver:
2018 Annual Report: An Extraordinary Tomorrow Together
Collective Reach Consulting LLC

B2B Campaign

Gold:
Avery Dennison Labeled A Sustainability Leader Thanks to B2B Marketing Program
Fahlgren Mortine

Best Paid Social Media Campaign >$500 B2B

Gold:
Key4Women #RealLifeBosses 
Marcus Thomas

Silver:
Boosting Video Case Studies for the City of Independence
Fahlgren Mortine

Best Paid Social Media Campaign >$500 B2C

Gold:
Greater Cleveland Film Commission Band of Brothers Social Media Program
Falls

Best Social Media Campaign for a Non-Profit

Gold:
Your Voice Has Power: Sexual Assault Awareness Month 2019
Cleveland Rape Crisis Center

Best Use of Blog

Gold:
Sweeney Supports SDLA Blog
Sweeney

Silver:
Cleveland Foundation Blog
Cleveland Foundation

Best Use of Influencer Promotion

Gold:
FrogTape® Paintover Challenge® Room Makeover Influencer Campaign
Falls

Silver:
Engaging DIY Micro-Influencers to Help Consumers Get After Their After, Faster
Marcus Thomas

Best Use of Instagram

Gold:
“Bring This, Leave That” NCAA Scores Big with Instagram Stories
Marcus Thomas

Best Use of Twitter

Gold:
Dunkin’ Northeast Ohio Partners with Cedar Point to Engage with Customers
Fahlgren Mortine

Brand and Reputation Management

Gold:
Kapro Tools U.S. Influencer Program Launch
Sonnhalter

Silver:
Atlantic Union Bank Establishes Name in Financial Space
Sweeney

Bronze:
Building Brand Awareness for Local Leader in Kidney Care and Education
Sweeney

Community Relations or Cause Campaign

Gold:
Saving Chippewa Lake, Saving Freshwater Everywhere
Stevens Strategic Communications

Silver:
Erie Insurance Distracted Driving Campaign
Falls

Bronze:
Flo™ by Moen Smart Water Monitoring and Leak Detection Product Launch Campaign
Falls

Consumer New Product or Service Launch

Gold:
Juno Lights Up Consumer Marketplace with Smart Home Product Sweeney

Silver:
Duck brand Shelf Liner Research “America’s Most Hated Chores”
Falls

Bronze:
Launch of the Vitamix Aer Disc Container
Falls

Digital Campaign

Gold:
W82TXT Teen Video Contest
Ohio Turnpike and Infrastructure Commission

Silver:
HB Celebrates Women
Hathaway Brown School

E-Newsletter

Gold:
Customer Connection E-newsletter
Ohio Turnpike and Infrastructure Commission

Silver:
Sherwin-Williams Aerospace Coatings Aero E-Finish electronic newsletter
Falls

Bronze:
The Ohio 100 Breaks Record
Stevens Strategic Communications

Events

Gold:
We are the #1 event in the #2 business
Northeast Ohio Regional Sewer District

Silver:
Say Yes to Education Cleveland Launch Announcement
Cleveland Foundation

Bronze:
Ohio Turnpike Memorial Sign Dedication Ceremonies

Ohio Turnpike and Infrastructure Commission

2018 Crocker Park Wine Festival
Stark Enterprises

Cleveland Hosts the 2019 MLB All-Star Game
Fahlgren Mortine

Feature Article

Gold:
Steering the Future in the Right Direction
Ohio Turnpike and Infrastructure Commission

Silver:
CIRCOR Helps Its Global Fluid Handling Customers Envision the Tech Future
Fahlgren Mortine

Integrated Communications Campaign

Gold:
A Sustained Success: Integrated Marketing Program Gains Traction for Labeling Sustainability
Fahlgren Mortine

Silver:
The City Mission’s Stand In for Cleveland
Falls

Bronze:
Aebi Schmidt Smart Salt Spreading Integrated Communications
Falls

ALIGN Campaign on Behalf of the Ohio Department of Higher Education
Prosper for Purpose

Celebrating 50 Years of a #RiverReborn
Northeast Ohio Regional Sewer District

Erie Insurance Homeowners Survey
Falls

Headquarters Announcement
Cleveland Foundation

Red Thumb Bands and W82TXT Teen Video Contest
Ohio Turnpike and Infrastructure Commission

Rock Hall Fan Vote
Rock & Roll Hall of Fame

Their Worlds. Their Way.
The Cleveland Museum of Art

Internal Communications

Gold:
Providence Healthcare Management, LLC Intranet
Falls

Magazine

Gold:
HB Magazine – I have an IDEA
Hathaway Brown School

Media Relations – Local/Regional

Gold:
Celebrating a #RiverReborn with Local Media
Northeast Ohio Regional Sewer District

Silver:
Cleveland Hosts the 2019 MLB All-Star Game
Fahlgren Mortine

Bronze:
The 16th Annual Avon Heritage Duck Tape® Festival
Falls

Media Relations – National

Gold:
Kilopower Nuclear Space Power Press Event
NASA’s Glenn Research Center

Silver:
A Legendary Program for North Dakota Tourism
Fahlgren Mortine

Bronze:
Becoming the Guardians of America’s Sleep One (Bedtime) Story at a Time
Marcus Thomas

The True Value of Vitamix: Buying Beyond Smoothies
Falls

Media Relations – Trade

Gold:
Kilopower Nuclear Space Power Press Event
NASA’s Glenn Research Center

Silver:
Developing a Media Relations Plan and Sticking With It
Fahlgren Mortine

Bronze:
Trade Industry Media Presentation at FABTECH 2018
Sonnhalter

Press Release

Gold:
Ohio City Pizzeria Release Talks Great Food for a Great Cause
Sweeney

Pro Bono Campaign

Gold:
Ohio City Pizzeria – Rebranding and Grand Re-Opening
Sweeney

Silver:
Media relations garners attendance and national coverage for three key events
Fahlgren Mortine

Speech

Gold:
Keynote Speech, 25th Annual Pacific Northwest Pretreatment Workshop
Northeast Ohio Regional Sewer District

Technical Article

Gold:
Rittal Rethinking Enclosures to Support IoT & The Edge
Goldstein Group Communications

Website

Gold:
Aebi Schmidt Smart Salt Spreading Microsite
Falls

Ohio City Pizzeria Launches New Website
Sweeney

Save the date for our 18th annual program: December 8, 2020, at the Rock & Roll Hall of Fame.

Greater CLE chapter concluding its APR candidate classes; looking for accredited members to help in portfolio review process

by Chris Lynch, APR Fellow PRSA

More than a dozen candidates in the CLE chapter will be completing the last of their classes this month in preparation for the accreditation exam later this year.

However – they all need to present and complete with their portfolio review in front of a panel of accredited members.

So, if you’re an APR member, and would like to assist in APR candidate review (probably 1-1/2 – 2 hours), we will be setting up the first round of review sessions the weeks of Oct 20th – Nov 18th.

Scheduling these sessions will be very flexible, based on availability of the candidate and the judges; If you’re APR and interested in helping during a session, please contact Chris Lynch clynch@fallscommunications.com to be added to our judges pool.

Thank you!

Great achievers are inspired by great mentors

by Kendra Davis, VP Membership

PRSA Cleveland wants to match you with a mentor or mentee! The members-only Mentor Program is open to new professionals, senior practitioners and anyone in-between. The program strives to build the strength of Greater Cleveland’s PR community by passing valuable wisdom and experience from one generation to the next.

If you’re interested, please review the guidelines below and complete the mentor application, mentee application or both.

Guidelines

  • Mentors and mentees must be members of the Greater Cleveland PRSA chapter.
  • Mentors must have a minimum of 10 years of professional experience in PR or related fields.
  • Both mentors and mentees must agree to not pursue their mentor/mentee for new business or job opportunity.
  • The mentor is not expected to provide tactical or program consultation.
  • Mentor and mentee must connect (face-to-face, over the phone, or via email) at least once per quarter. Mentor charged with reporting meetings to the PRSA Cleveland Mentorship Program coordinator.
  • The mentor and mentee relationship will have a defined one-year stop date. Any decision made by the pair to meet outside that time period is at their discretion.
  • Mentees may request a new mentor at the end of one year.
  • All conversations will be conducted with the expectations of the strictest level of confidentiality between the mentor-mentee.

Questions? Contact PRSA Greater Cleveland VP of Membership Kendra Davis.

Akron and Cleveland PRSA Chapters Will Offer APR Prep Classes This Fall

by Nora Jacobs, APR
Accreditation Chair

Have you been thinking about going for your APR?

The APR – Accredited in Public Relations – is awarded to individuals who have gone through a rigorous process to demonstrate their mastery of the knowledge, skills and experience unique to the public relations profession.  It consists of two steps: successfully sitting for a Panel Presentation (a one to two- hour meeting with a panel of APR colleagues to discuss your work in the profession) and passing a computerized exam focused on the topics and issues our industry deals with every day.

If getting your APR has been on your personal and professional bucket list, you’ll want to know that the Akron and Greater Cleveland PRSA chapters will be teaming up to offer a series of classes this fall specifically designed to prepare candidates for the APR testing process.  Classes will focus on the subjects that form the backbone of the computerized exam and provide guidance on preparing the questionnaire and case study that serve as the centerpiece for the Panel Presentation.  Classes are free to chapter members and only require the purchase of one textbook.

Marcus Thomas has graciously agreed to allow us to host our classes at its offices just off of I-271 at 4781 Richmond Road.  Each class will begin at 4:30 p.m. and end at roughly 6:30.  We’ve scheduled classes for four Thursdays in September and October as follows:

  • September 12
  • September 26
  • October 10
  • October 24

Classes will be led by Nora Jacobs APR and Christian Hunter APR. If you want more information, or would like to join us this fall as you prepare to take your APR, contact Nora at jacobs@crisiscommunications.com (216-321-7774), or Christian at HunterComm1@yandex.com (216-470-0623).

PRSA Cleveland & Akron Chapters Rejuvenate APR Classes

by Chris Lynch, APR, Fellow PRSA

Is obtaining your APR on your career “bucket list?”  You may have heard or thought that the preparation and studying process may be too hard, or confused by the requirements for the Readiness Review and the computerized exam.

Have no fear…

PRSA’s Cleveland and Akron Chapters are once again teaming up again this year to provide our members with a series of classes designed to help APR candidates prepare for both the review session and the computerized exam.  Our upcoming sessions will help candidates navigate the testing process specifically on the knowledge skills and abilities considered essential to achieving accreditation.

If you’re interested in learning more about accreditation, our introductory session will be held next month (in 3 weeks or so, but at a time mutually viable for all interested parties!) There is no fee to attend – any – of the classes. Please complete this online form.

In the first session, you’ll come away with:

  • An overview of the APR process
  • An understanding of the portfolio readiness review
  • Timeline for studying for the APR
  • Materials needed to succeed!

Based on interest, additional classes will be held 3-4 times throughout the summer, with our targeted goal to have the 2019 ‘class’ take their examination in early September.

Accreditation in Public Relations (APR) is the mark of distinction for public relations professionals – a visible and ongoing commitment to the knowledge, ethics and experience that define the public relations industry in today’s fast-paced environment. Earning the APR is a noteworthy milepost in any PR professional’s career and a personal mark of achievement you can proudly add to your credentials.

Act now and make 2019 the year you get your APR!  Note that any member of the profession is welcome to sit for the APR exam, but at least five years of experience is recommended in order to best prepare for the range of questions that will be addressed in both the readiness review and computerized exam.

6 Accredited PR Pros on Why They Pursued Their APR (reprinted from PRsay)

 

“Having been a practitioner for 25 years, I had always wanted to apply for my APR, but never found time to do so. Last year, at a PRSA meeting, Stacey Sunday and I were approached about it by Professor Alison L. Gaulden from the University of Nevada-Reno. With her encouragement and support, we are both proud APRs!”

— Suzanne B. Hendery, MA, APR
Chief Marketing Officer and VP, Marketing and Communications, Renown Health
Reno, Nevada

 

“As an independent communications and PR consultant, I felt that pursuing my Accreditation in Public Relations was vital for the integrity of my practice and for demonstrating to clients that I can deliver faithfully on the services I offer.”

— Catherine Brozena, APR
Owner and Creative Director, ColorThisWorld Communications
Oakland, Calif.

 

“After 13 years of professional practice, I believed it was important to demonstrate my knowledge and credibility in the profession by earning Accreditation. PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”

— Emily Finley, APR
Senior Manager, Corporate Communications at Marvin Windows and Doors
St. Paul, Minn.

 

“In hindsight, during my ten-year career I was flying by the seat of my pants, so I decided to look for the discipline and skills I needed. I now have an unparalleled sense of confidence because I have the tools I need. I can better craft messages and coordinate activities that affect my organization’s relationships with its publics. By developing strategic PR plans, I can be assertive, better align campaigns with the corporate goals, and serve my organization proactively, effectively, and consistently.”

— Marcia Brookey, APR
VP and Director of Marketing, Trust Company of Oklahoma
Tulsa, Okla.

 

“I wanted to prove to myself that I could do it. Because I believe in what it stands for, I value APR Accreditation tremendously.”

— Christopher Eric Vadnais, APR
Public Affairs Officer, VA Tennessee Valley Healthcare System
Murfreesboro, Tenn.

 

“As a broadcast journalist turned PR professional, I pursued my APR as a source of formal industry education. Earning my APR has made me more confident in my daily work and challenged my strategic approach from research to evaluation.”

— Allison Williams, APR
Internal Communications Specialist, Greater Nevada Credit Union
Reno, Nev.