PRagmatic: Chronicles of the Greater Cleveland PR Community


Recap: How the Cleveland Clinic Turns Healthcare News into Compelling Stories

By Scott Tennant, APR, Vitamix One could argue that, given the size of its staff and the vast resources to which it has access, there may be little to learn from the Cleveland Clinic corporate communications team. After all, most of us are working with budgets a fraction of the size of the Clinics. But […]

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When the Editor Tells you How to Pitch a Story; Take the Advice.

By Chris Lynch, APR, Fellow PRSA and VP Programming Cleveland PRSA If any of you scroll down over the collection of blogs we host here on Greater Cleveland’s PRSA website, you’ll see a prior note I penned that referenced a column by Crain’s Cleveland Business Editor Elizabeth McIntyre with some of the finer points regarding […]

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UP IN THE SKY: IT’S A BIRD. IT’S A PLANE. NO, IT’S THE ULTIMATE BRAND ICON!

  By Chris Lynch, APR, Fellow PRSA Falls Communications and PRSA Cleveland Programming Chair As this year’s Program Chair for the Greater Cleveland chapter of PRSA, the goal is to bring our members unique, valuable experiences in programming We recently met up with members from the Akron PRSA chapter for our first ‘field trip’ to […]

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I Love My Special Sections

  By Ed Stevens, APR I have been a member of PRSA since 1992. While my roles on the boards of the Greater Cleveland and NW Pennsylvania Chapters were fulfilling, my membership in a number of special professional interest sections was just as rewarding and more closely allied with the clients and industries I serve. […]

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My Salute to Hill Lighthouse Young Award Winners

  By Ed Stevens, APR The John W. Hill Award is presented each year to the chief executive of a Greater Cleveland area organization who provides outstanding leadership and support for internal and external communications. The Lighthouse Award is presented each year to recognize the career accomplishments and community service of a senior public relations […]

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Business & The Media Comes Early This Year!

  By Chris Lynch, APR, Fellow PRSA Falls Communications and PRSA Cleveland Programming Chair Every year here at the Greater Cleveland PRSA chapter, we feature a program called ‘Business and the Media.’ If often features an interactive panel with leading business beat editors, reporters, and/or bloggers about how we, as PR practitioners, can better work […]

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Public Relations Society of America, Greater Cleveland Chapter