Category Archives: Uncategorized

Thanks for Giving Back on Pro Bono Day


By: Ann M. Gynn, co-chair of Pro Bono Day

PR pros counseled over 25 nonprofits on April 7 at PRSA’s Pro Bono Day. A big thank you to Baldwin Wallace University for hosting us and handling the on-site logistics!

Twenty PR pros worked with the nonprofits that signed up to participate in one-on-one or roundtable counseling sessions. Their challenges ranged from small or no communication staff, social media, media relations and more.

Student volunteers attended some of the sessions and lunched with several of the pros.

Thank you to pros George Richard, Sue Searcy, Dan Karp, and Shawn Salamone, and student volunteers Emily Raber and Gabriel Kocher from Baldwin Wallace.

And thanks to all the other pros who volunteered: Amber Shulman, Ann Gynn, Barbara Paynter, Bob Rotatori, Brittany Thompson, Jason Lindesmith, Kathleen Stansberry, Kendra Wheeler, Kristen Tomins, Lisa Sands, Lynn B. Johnson, Rachel Kerstetter, Ralph J. Davila, Rodger Roeser and Sydney Stone.

Are you a nonprofit interested in improving your PR and communication? Plan to participate in our multi-week PR On a Shoestring Series this fall. Follow us on Facebook and Twitter for more information.

Ann Gynn, APR, is a Board member of PRSA Cleveland. She runs her own communication and PR consulting firm, G Force Communication.

Crain’s Publisher John Campanelli and Editor Elizabeth McIntyre to Speak at PRSA Breakfast Feb. 19

Crain’s Cleveland Business Publisher John Campanelli and Editor Elizabeth McIntyre will discuss the direction of the publication, its website and the kind of stories they are interested in at a Thursday, Feb. 19 breakfast meeting of the Greater Cleveland Chapter of PRSA. The meeting will be in the east section of North Point Tower at 1001 Lakeside Avenue in Cleveland and is sponsored by Business Wire. A continental breakfast will be at 7:30 a.m. and the program will run from 8 – 9 a.m. Tickets are $20 for PRSA members and $25 for non-members. Online registration will be available soon.

Campanelli has been publisher of Cleveland Business at Crain Communications, Inc., since December 2013, after serving as its associate publisher for four months. Before he returned to his hometown of Cleveland, he served as editor of Crain’s Waste and Recycling News in Detroit for more than two years. Prior to joining Crain Communications, he spent more than 13 years at The Plain Dealer, where he was both an award-winning reporter and editor. Previously, he had a short stint at Crain’s Rubber and Plastics News and three years at The Morning Journal in Lorain, Ohio. Campanelli holds a journalism degree, with honors, from The Ohio State University.

McIntyre joined Crain’s Cleveland Business as editor in April 2014. Previously, she worked at The Plain Dealer for 20 years, most recently as deputy managing editor for content. She also served in a variety of editing positions for the publication, including metro editor since November 2004 and features editor since February 2001. She has also worked at the National Association of College Stores, as vice president of communications and public relations, and at the Cleveland Foundation, as a public relations officer. McIntyre graduated from Bowling Green State University with a degree in journalism.

About PRSA Greater Cleveland Chapter
The Public Relations Society of America (PRSA) is the world’s largest organization for public relations professionals. The PRSA Greater Cleveland Chapter is the professional organization that brings together public relations, communications and marketing practitioners throughout Northeast Ohio. The Chapter includes professionals from the Greater Cleveland area and helps members address local issues and trends with local and national resources.

Greater Cleveland’s Best Public Relations Leader, Practitioner and Mentor Announced, Awards Scheduled for March 11, 2015

The Greater Cleveland Chapter of the Public Relations Society of America (PRSA) announced the winners of its annual Hill, Lighthouse and Young Awards (HLY), for the best leader, practitioner and mentor for their commitment to and support of the public relations profession.

This year’s honorees include:

Tom Nobbe, Cleveland Special Events Corporation: John W. Hill Memorial Award
The John W. Hill Memorial Award honors Cleveland-area chief executives who demonstrate a keen appreciation of the importance of public relations over the course of their careers. As executive of the 2014 Gay Games, Nobbe and his team had their work cut out for them. Changing hearts and minds requires building understanding in the community. While the Gay Games had begun as a rallying cry for diversity and inclusiveness, the time and place of the 2014 Gay Games called for a specific kind of communications strategy, one based on creating and communicating a sense that something amazing was happening and letting the community discover it was something they wanted to support and even experience.

Don McGrath, APR, Eaton: Lighthouse Award
The Lighthouse Award honors senior public relations professionals for their career accomplishments. Don McGrath has contributed significantly to the growth of the global communications function of Eaton, a power management company. An unabashed advocate of the APR (Accredited in Public Relations) designation, McGrath’s career accomplishments included being press secretary and spokesman for the two Army Chiefs of Staff at the Pentagon as well as holding senior executive positions at Textron, Rockwell Automation and BASF. He is a tireless promoter of Cleveland and is committed passionately to organizations such as such as MetroHealth Medical Center, the Rock and Roll Hall of Fame and Museum, College Now and the Greater Cleveland Fisher House.

Edward M. Stevens, APR + M, Stevens Strategic Communications: Davis Young Award for Exceptional Mentor
The Davis Young Award for Exceptional Mentors is given to a professional who excels in mentoring students and young professionals through hands-on instruction and support. Stevens has mentored a score of interns and entry-level professionals. Some of his accomplishments include establishment of scholarship programs, implementation of PR courses, creation of internships for both local and international students and involvement with students at Cleveland State, John Carroll, Edinboro and Gannon Universities.

The PRSA Greater Cleveland HLY Awards luncheon is scheduled for Wednesday, March 11, 11:30 a.m. – 1 p.m. at the Union Club Wedgewood Room in Cleveland. Tickets are $42 for PRSA members; $50 for non-PRSA members; $350.00 for a table of eight; $460 for a table of 10. Click here to purchase tickets.

Deadline for reservations is Friday, March 6 at 12 p.m. Cancellations must be received in writing by Monday, March 9, at 5 p.m. to be eligible for refund. 

Checks with name & company affiliation of  attendee(s) can me made payable to: PRSA Greater Cleveland, and mailed to: 28022 Osborn Road, Bay Village OH 44140.

For more information, contact: Lisa Smith at 440-339-6572 or

Northeast Ohio in-house, nonprofit and agency MarComm professionals honored at the PRSA Greater Cleveland Chapter’s 12th Annual Cleveland Rocks Awards

2014 Awards Highlight Region’s Diverse Marketing, Public Relations Success

The Greater Cleveland Chapter of the Public Relations Society of America (PRSA) honored the area’s best in marketing and public relations at its 12th Annual PRSA Cleveland Rocks Awards on Friday, Dec. 5. This year, there were more than 125 entries across 31 categories, represented by agencies, corporations and nonprofit organizations. Fifty-five of the entries were recognized with an award.

“From hosting international events to advancing the mission of local nonprofits, Northeast Ohio’s marketing, communications and PR professionals have done it all this year,” said Christian Hunter, APR, president-elect of the PRSA Greater Cleveland Chapter. “We have some of the most talented individuals in our field right here in our own backyard – talent that sets our members and region apart as some of the best in the industry.”

At this year’s event, Falls Communications accepted the coveted “Best of Show” award for “Automotive Finishes E-Finish Newsletter” on behalf of Sherwin-Williams in the newsletters category. The “Judges’ Choice” award went to Hattie Larlham and Scott Juba for the special event, “Over the Edge.”

Annually, the Cleveland Rocks Awards acknowledge Northeast Ohio’s outstanding public relations and marketing programs, incorporating the qualities of research, planning, execution and evaluation. Award winners demonstrate leadership in the public relations field and contribute to advancing the profession in the region. Award entries were judged and winners selected by the PRSA Richmond Chapter.

PRSA Greater Cleveland 2014 Rocks Awards Winners

Nominations for 2015 Hill, Lighthouse, Young Awards Now Open

The Hill, Lighthouse, Young Awards Committee is currently seeking nominations for the 2015 Awards. The nomination process has been updated in an effort to make it easier for those wishing to nominate a deserving practitioner.

Nominators will be asked to first complete and submit a short nomination form. The committee will then review the submitted nominations and determine who should proceed to the next step of the nomination process, which is the completion of a longer nomination form. This form will address specific questions and will help the committee in making its selection of that year’s winners.

Our hope is that this improved process will make nominating an individual easier and more accessible.
Nominations for the 2015 Awards are now open. Short nomination forms are due to the committee, via Committee Chair Lisa Smith, APR, no later than 5 p.m. on Friday, Sept. 19, 2014. Instructions are included on each short nomination form.

Click here to access the nomination forms.

2015 Hill Short-Form Nomination Form

2015 Lighthouse Short-FormNomination

2015 Young Short-Form Nomination Form

Questions? Reach out to Committee Chair via e-mail: