Cleveland Rocks Winners Announced

CONGRATS TO OUR
2020 CLEVELAND ROCKS WINNERS!

The Cleveland Rocks Awards, PRSA Greater Cleveland’s signature event, recognizes the area’s best in public relations and communications projects and programs.

Congratulations to the winners of our 17th annual event! Duplicate awards can be ordered here:

Winners include:

B2B Campaign

Silver: “LJ Star 2020 Integrated Campaign” by Goldstein Group Communications (for LJ Star)

Gold: “Driven to Succeed: Avery Dennison Performance Tapes Seeks to Accelerate Recognition of its Automotive Portfolio” by Fahlgren Mortine (for Avery Dennison)

Brand and Reputation Management

Silver: “Color and Shape: ChromaScape’s Brand Refresh & Foundational Program” by Falls (for ChromaScape)

Best Use of Influence Promotion

Bronze: “Engaging Micro-Influencers in a Quest to Own Color” by Marcus Thomas (for Behr Paint)

Bronze: “Troy-Bilt Instagram Live | Ask Troy at Home Hotline Series” by Marcus Thomas LLC (for Troy-Bilt)

Silver: “Destination Cleveland’s #Cuyahoga50 Influencer Campaign Celebrates Revitalization 50 Years in the Making” by Fahlgren Mortine (for Destination Cleveland)

Gold: “A Backyard Influencer Oasis in Phoenix, Arizona” by Falls (for Leisure Time Products)

Best Paid Social Media Campaign >$500 B2C Category

Silver: “Dunkin’ Celebrates the Holiday Season with a Paid Facebook Campaign” by Fahlgren Mortine (for Dunkin’)

Best Social Media Campaign for a Non-profit and/or Governmental Agency

Gold: “Creating a Paid LinkedIn Campaign for the City of Independence” by Fahlgren Mortine (for City of Independence)

Integrated Communications Campaign

Bronze: “More Than a Pipe Dream: FlowGuard Gold Pipe & Fittings Addresses Common Plumbing Misconceptions Through Integrated Communications Campaign” by Fahlgren Mortine (for Lubrizol Advanced Materials)

Bronze: “Integrated Communications Campaign Helps Avery Dennison Performance Tapes Drive Success for its Automotive Portfolio” by Fahlgren Mortine (for Avery Dennison Performance Tapes)

Bronze: “Celebrating a #RiverReborn” by Northeast Ohio Regional Sewer District

Bronze: “Enlighted Makes Swift Marketing Strategy Transition in Light of COVID-19” by Sweeney (for Enlighted, Inc.)

Silver: “Troy-Bilt: Ask Troy” by Marcus Thomas (for Troy-Bilt / MTD Products)

Gold: “Home Is Where the Art Is: The Cleveland Museum of Art’s Response to the COVID-19 Quarantine” by The Cleveland Museum of Art

Community Relations of Cause Campaign

Bronze: “Dickens Reads” by Rhonda Crowder and Associates (this is a collaborative project with Tegna/WKYC, Cleveland Metropolitan School District and Reading RAMM Academy)

Silver: “Girl Scout Cookies for Truckers on the Ohio Turnpike” by Ohio Turnpike and Infrastructure Commission (for Junior Girl Scout Troop 71268)

Consumer New Product or Service Launch

Silver: “Under-the-Radar Brand Gains National Spotlight with New Bobby Berk Furniture Line” by Fahlgren Mortine (for Value City Furniture)

Gold: “U by Moen™ Smart Faucet Product Launch Campaign” by Falls (for Moen)

Publication: Books/Guides/Resource Directory

Bronze: “Marion Technical Handbooks” by Goldstein Group Communications (for Marion Process Solutions)

Bronze: “A Practical Guide to Starting a Vineyard in Idaho” by Fahlgren Mortine (for Idaho Wine Commission)

Silver: “Sherwin-Williams Protective & Marine Showcases Advancements in Coatings Technology with Market Pulse” Publication “” by Marcus Thomas (for Sherwin-Williams Protective & Marine)

Best Use of Instagram Accoun

Silver: “Troy-Bilt Instagram Live | Ask Troy at Home Hotline Series” by Marcus Thomas LLC (for Troy-Bilt)

Multimedia Content – Podcast/Audio Category

Silver: “Great Lakes Forward” by shark&minnow (for The Port of Cleveland)

Promotional Content – Media Kit

Silver: “’You’ll Love it Here!’ Acceptance Kit ” by Hathaway Brown School

Publication: Annual Report

Silver: “OhioGuidestone 2019 Annual Report” by Falls (for OhioGuidestone)

Internal Communications

Silver: “Martin Senour TSM Playbook” by Falls (for Martin Senour Automotive Finishes)

Gold: “Most Memorable Day at the Fed Series” by Federal Reserve Bank of Cleveland (for SCS Administration at the Federal Reserve Bank of Cleveland)

Gold: “More Than a Pipe Dream: FlowGuard Gold CPVC Turns to Digital Tools to Address Common Plumbing Misconceptions” by Fahlgren Mortine (for Lubrizol Advanced Materials)

Multimedia Content – Video

Bronze: “Video is a Slam Dunk” by Fahlgren Mortine (for CFFA)

Bronze: “Falls ‘Looking Back’ Video” by Falls

Bronze: “Insight LiDAR Videos Display an Otherwise Invisible Technology” by Goldstein Group Communications (for Insight LiDAR)

Bronze: “The School of One” by shark&minnow (for The Foundry)

Silver: “Class of 2020 Virtual Commencement Ceremony Video” by Hathaway Brown School (with Black Valve Media)

Media Relations – National

Bronze: “Capturing New Audiences with Research-Informed, Influencer-Informed Media Relations” by Marcus Thomas (for Troy-Bilt)

Bronze: “Atlantic Union Bank Goes National on SBA’s Payroll Protection Program” by Sweeney (for Atlantic Union Bank)

Bronze: “The State of America’s Sleep” by Marcus Thomas (for The Better Sleep Council)

Bronze: “Duck Brand Stuck at Prom Scholarship Contest” by Falls (for Duck Brand)

Silver: “Artemis I Test Media Relations Campaign” by NASA Glenn Research Center – Office of Communications

Gold: “The North American Menopause Society National Media Relations Program” by Falls (for The North American Menopause Society)

Publication: E-Newsletter

Bronze: “Have a lawn or garden question? Just Ask Troy.” by Marcus Thomas LLC (for Troy-Bilt)

Silver: “Sherwin-Williams Aerospace Coatings ‘E-Finish’ electronic newsletter” by Falls (for Sherwin-Williams Aerospace Coatings)

Events

Bronze: “National Underground Railroad Historical Marker Dedication Ceremonies on the Ohio Turnpike” by Ohio Turnpike and Infrastructure Commission (for Ohio Turnpike, Friends of Freedom Society, Ohio History Connection)

Silver: “Class of 2020 Virtual Commencement Ceremony” by Hathaway Brown School

Gold: “Apollo 50th Anniversary Celebration” by NASA’s Glenn Research Center

Website/Mobile Application

Bronze: “A Brand New HB.edu” by Hathaway Brown School

Silver: “Backstage Pass for Press Resources” by Rock & Roll Hall of Fame.

Gold: “Creating The New Home of the Brave, Online: The National Veterans Memorial and Museum Website” by Fahlgren Mortine (for National Veterans Memorial and Museum)

Publication: Magazine

Silver: “HB Magazine – Building the Future” by Hathaway Brown School

Webinar

Silver: “The Pursuit of Dryness: A Thermal Drying Webinar Cohosted by Kason and Marion” by Goldstein Group Communications (for Kason Corporation and Marion Process Solutions)

Media Relations – Local/Regional

Bronze: “Artemis I Test Media Relations Campaign” by NASA Glenn Research Center – Office of Communications

Bronze: “Celebrating a #RiverReborn with Local Media” by Northeast Ohio Regional Sewer District

Bronze: “Dunkin’ Celebrates National Nurses Day” by Fahlgren Mortine (for Dunkin’)

Bronze: “Development Finance: Funding the Way to a Greater Cleveland” by shark&minnow (for The Port of Cleveland)

Bronze: “Atlantic Union Bank Maximizes Local Research to Educate Market” by Sweeney (for Atlantic Union Bank)

Silver: “McCarthy Lebit Local Media Relations Program” by Falls (for McCarthy Lebit)

Written Content: Technical Article/Whitepaper

Silver (TIE):

  • “Sherwin-Williams Secures Cover Story in JPCL with Sweeping Review of Railcar Coatings Challenges and Solutions” by Marcus Thomas (for Sherwin-Williams Protective & Marine)
  • “Sly Wet Scrubber White Paper” by Goldstein Group Communications (for Sly)

Media Relations – Trade

Bronze: “Avery Dennison Label and Packaging Materials Finds Sustained Success through Media Relations” by Fahlgren Mortine (for Avery Dennison)

Bronze: “Kichler Lighting Launches Customizable RLM Fixtures & Online Configurator” by Falls (for Kichler Lighting)

Silver: “Artemis I Test Media Relations Campaign” by NASA Glenn Research Center

Gold: “Under-the-Radar Furniture Brand Gains National Spotlight with Bobby Berk” by Fahlgren Mortine (for Value City Furniture)

Pro Bono

Silver: “Adopted Pets Purr-ever Grateful in Cleveland APL Campaign” by Sweeney (for Cleveland Animal Protective League)

Written Content: Press Release

Bronze: “Erie Insurance Homeowners Survey News Release” by Falls (for Erie Insurance)

Silver: “Under-the-Radar Furniture Brand Gains National Spotlight with Bobby Berk” by Fahlgren Mortine (for Value City Furniture)

Written Content: Case Study

Silver: “Case Study on Carver-Hawkeye Arena Roofing System is a Slam Dunk” by Fahlgren Mortine (for CFFA)

Written Content: Speech

Silver: “Team NEO: Connecting with Our Region’s Future Workforce” by Falls (for Team NEO)

Public Relations Society of America, Greater Cleveland Chapter