15th Annual Cleveland Rocks Awards


Congratulations to the winners of the 15th Annual PRSA Cleveland Rocks Awards!

Best In Show

Cleveland State University – Arts and Humanities Alive! The AHA Fest!

Judge’s Choice Award

Fahlgren Mortine – Turning Sticky Situations into Successful Sweepstakes: Avery Dennison Educates Consumers on Removable Labels

Rising Star Award

  • Lauren Church, Fahlgren Mortine
  • Amanda Rembold, Roop & Co.

PR Team of Year

  • Prosper for Purpose

B2B Campaigns

GOLD: Sweeney – Cordura Brand Inspires All to Live Durable

SILVER: Roop & Co. – Ohio Aerospace Institute New Membership Program

Brand and Reputation Management

GOLD: FirstEnergy Corp. – The Switch is On: First Energy’s Commitment to Clean Energy

BRONZE: Falls Communications – Belden Inc. 2016 Investor Day

Community Relations

GOLD:   Cuyahoga County Marketing Opioid Task Force – Know the Rx

SILVER: FirstEnergy Corp. – The Switch is On

BRONZE:

  • Prosper for Purpose – Camp Arcadia Saves the Beach Campaign
  • Team NEO – Cleveland Plus Guest Blog Program
  •  Fahlgren Mortine – Cross-Country Mortgage’s More for Ohio City Community Campaign

Crisis Communications

SILVER: Cleveland State University – Response to Ensuring Campus Safety During Hunt for “Facebook” Killer

Digital Campaigns

SILVER: Marcus Thomas – KeyBank: A Digital Welcome for Clients of First Niagra Financial Group

BRONZE: Fahlgren Mortine – #KiddeSummerSafety Drives Social Engagement to Save Lives

Events

GOLD: Cleveland State University – Arts and Humanities Alive! The AHA Fest!*

SILVER: Parker Hannifin – Parker Hannifin Centennial Celebration Founding Day

BRONZE:

  • Fahlgren Mortine – Columbia Gas of Ohio Statewide Egg Safety Hut
  • Falls Communications – Vitamix Smart Blending Event
  • Sonnhalter – Viega 2016 Manufacturing Day
  • Sonnhalter – 8th Annual Sonnhalter Tool Drive

*Winner of Best in Show

Integrated Communications

GOLD: Fahlgren Mortine – Turning Sticky Situations into Successful Sweepstakes: Avery Dennison Educates Consumers on Removable Labels*

SILVER: Prosper for Purpose – Cuyahoga County Board of Health: My Body Matters

BRONZE:

  • Falls Communications – Walter Haverfield
  • Falls Communications – Frogtape® Paintover Challenge Room Makeover Campaign
  • Falls Communications – Meijer Infographics
  • FirstEnergy Corp. – The Switch is On
  • Marcus Thomas – Behr Color Clinic
  • Marcus Thomas – The Uncookie Exchange: Eagle Brand® Sweeten Condensed Milk Squares Up the Holidays

*Winner of Judges’ Choice

Internal Communications

GOLD: Federal Reserve Bank of Cleveland – Wearing the Officer Hat

SILVER: Falls Communications – Martin Senour Marketing Binder

Media Relations – Local/Regional

SILVER: Falls Communications – Avon Heritage Duct Tape Festival

Media Relations – National

GOLD: Cleveland Plus – Making the Most of the RNC Media Opportunity

SILVER: Falls Communications – North American Menopause Society

BRONZE:

  • Falls Communications – Moen Press and Mark Campaign
  • Falls Communications – Duck Brand Stuck at Prom Scholarship Contest
  •  FirstEnergy Corp. – The Switch is On

Media Relations – Trade

SILVER: Falls Communications – Vitamix Commercial Experience

BRONZE: Falls Communications – Sherwin-Williams Aerospace Coating E-Newsletter

New Consumer Product or Service Launch

GOLD: GO2 – Sherwin-Williams Paint Shield Launch Kit

SILVER: Falls Communications – Duck-Brand Moving Products

BRONZE: Falls Communications – U by Moen™ Product Shower Launch

Annual Reports

SILVER: Roop & Co. – The Best Home for Entrepreneurial Companies: RPM International Inc. 2017

Podcasts & Audio

GOLD: Falls Communications – Walter Haverfield’s Class Act: Updates in Educational Law

Promotional Content

SILVER: Falls Communications – 2017 Moen Digital Press Kit

Multimedia & Video

SILVER: Cleveland Zoological Society – Ask the Zookeeper Series

BRONZE:

  • GO2 – GO2’s Unique Selling Proposition
  • Falls Communications – Sherwin-Williams Dynamic Clearcoat
  • Sweeney – Cleveland Animal Protective League Inspires Hearts

Written Content – Long Form

GOLD: Fahlgren Mortine – Profinisher: A Guide on Crossing the Finish Line with Sherwin-Williams

SILVER: Cleveland Zoological Society – Redesign of Z Magazine

BRONZE: Fast is Good – Book: Avoid Workplace Screw-Ups: They’ll Cost You Money by Scott Juba and Davis Young

Written Content – Short/Medium Form

GOLD: Falls Communications – Erie Insurance, Distracted Driving, and Self-Driving Cars, Press Release

SILVER: GO2 – Sherwin-Williams Rejuvenate Brochure

SILVER: Sonnhalter – Article: Viega Closing Gap With Elastomers

BRONZE:

  • Fahlgren Mortine – Avery Dennison Article Smartens Up Food Manufacturers to New Labeling Technology
  • Falls Communications – Key Bank Op-Ed
  • Falls Communications – Key Bank Website
  • Falls Communications – Moen Inspired

Thank you to our sponsors!

Presenting sponsor:

Rocker sponsor:

Venue sponsor:

Silver sponsors:

Dix and Eaton

Dominion Energy

Eaton Corporation

Marcus Thomas

Stevens Strategic Communications

Supporting sponsors:

Business Wire

Parker Hannifin Corp.

Public Relations Society of America, Greater Cleveland Chapter