PRSA Cleveland is mixing things up in 2017 for our 15th anniversary of the PRSA Cleveland Rocks Awards!
We’re updating the categories to reflect today’s PR communication, breaking them into campaigns and tactics, and expanding our recognition of the great work and people in Northeast Ohio who rock PR. Eligible entry dates: Work completed between August 31, 2016, and September 1, 2017.
THE ONLINE ENTRY SITE IS OPEN and CAN BE ACCESSED HERE through 11:59 p.m. Thursday, Sept. 28.
Early Bird Deadline: 11:59 p.m. Sept. 21, 2017
- PRSA Member: $60 per entry
- Non-Member: $80 per entry
Deadline: 11:59 p.m. Sept. 28, 2017
- PRSA Member: $85 per entry
- Non-Member: $105 per entry
Please Note: All payments must be made online before any entry is officially accepted. A confirmation email will be sent upon acceptance of your submissions.
- Situational Analysis/Research (10 points): Describe the situation and the audience
- Planning (30 points): Detail goals, objectives, strategies and planning process
- Implementation/Execution (30 points): Describe how the plan was executed, including all tactics — quality of work, creativity and budget considered
- Evaluation (30 points): Review success of program, including metrics and method of evaluation
This year we also have expanded recognition of the great work with the addition of Bronze Rock awards. Here’s how it works:
- GOLD Rock: Top score in each category (must earn at least 85)
- SILVER Rock: Second top score in each category (must earn at least 75)
- BRONZE Rock: All scores of 80 to 99 that do not place first or second in each category
All campaign and tactic categories will be evaluated by an independent panel of PR professionals – the PRSA Alabama chapter.
- B2B Campaigns: Programs created to support an organization’s efforts to communicate with other businesses to drive increased visibility, preference and engagement with the brand.
- Consumer New Product or Service Launch Campaigns: Programs designed to introduce new or promote existing products or services to a consumer audience.
- Integrated Communication Campaigns: Programs strategically leverage communications across all channels, including (but not limited to) digital, search, social media, media relations, content creation, and media planning and buying to affect awareness or action by a stakeholder group, including employees, consumers, media or shareholders.
- Brand and Reputation Management: Programs designed to build or enhance the overall reputation, integrity and/or perceived value of an organization from a holistic point of view. Programs encompass the full organization or entity versus a product or service of the organization.
- Crisis Communications: Programs undertaken to deal with an event that has had or may have an extraordinary impact on an organization and its constituencies.
- Community Relations Campaigns: Programs seek to win the support or cooperation of, or aim to improve relations with people or organizations in communities in which the sponsoring organization has an interest, need or opportunity.
- Digital Campaigns: Programs hosted and activated through the combination of online and mobile tools to provide an engaging user experience that inspires target audiences to take action on behalf of the brand online.
- Internal Communications: Programs designed and implemented to enhance an organization’s relations with its employees, their families, retirees, franchisees, etc.
- Regulated Communications: Programs designed to impact donors, grants, stakeholders, investors and other influencers as part of an organization’s operations.
- Media Relations – Local/Regional: Programs centered on media relations that showcase and/or communicate organization’s goals, point of view, existing products, services or community involvement.
- Media Relations – National: Programs centered on media relations that showcase and/or communicate an organization’s goals, point of view, existing products or services or community involvement.
- Media Relations – Trade: Programs centered on media relations that showcase and/or communicate an organization’s goals, point of view, existing products or services or community involvement.
- Events: An event or series of events (commemorations, observances, openings, celebrations or other special activities, etc.) designed to attract attention to a product, service or commemorative occasion.
- Written Content – Short or Medium Form: Original content (single or series) developed and published by organizations, including blog posts (single or series), op-eds or guest articles in external media, press releases, or social content, presentation or speech, employee communication (i.e. internal newsletter article, copy for intranet,) posters, brochures, and pamphlets.
- Written Content – Long Form (more than 3,000 words): Bylined articles, case studies (include copy, images/videos), magazines, white papers.
- Multimedia Content – Podcasts/Audio: Original podcasts or other audio-form content developed and published that leverages storytelling
- Multimedia Content – Video: Original video created and published on social media or non-social channels
- Promotional Content – Media Kit: Development and publication of promotional content for an event, initiative, or organization announcement
- Annual Reports: Created on behalf of an organization, including the overall report, design and writing credits for the team involved in its creation and publishing.
- Best in Show
- Judges’ Choice
- Rising Star of Year: Recognizing individual with seven years or fewer experience in industry who demonstrates excellence
- PR Entrepreneur of Year: Focusing on independent PR professionals or entrepreneurs building their businesses in Northeast Ohio who are leveraging public relations as a core facet of their external communications strategy.
- PR Team of Year: Honors a public relations and / or marketing communications team with special attention paid to achievements. Eligible entrants include agency PR teams, in-house teams or communications teams at not-for-profit organizations.
People-focused categories will be evaluated by the PRSA Alabama chapter. The top three finalists in each category will then be evaluated by former Cleveland PRSA board members who are not affiliated with any of the finalists or their employers. Only one award will be presented in each category.
- Leadership/Collaboration (25 points): Detail how this person or team demonstrates leadership and collaboration in PR, including any outstanding achievements.
- Contributions (25 points): Describe the specific contributions made by this person or team to his or her employer/clients and community.
- Traits and Qualities (25 points): Share the distinguishing qualities and traits, such as business savvy or creativity, displayed by this person or team. Examples may be included to illustrate these traits and qualities.
- Commitment to PR Profession (25 points): Explain how well this person or team contributes to the profession through service and exemplifies PRSA’s code of ethics and core values.