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Big PR Planning on a Nonprofit Budget

Date: 2/23/2010
Time(s): 5:00 pm



Quickly Learn How to Develop a PR Strategic Plan on a Nonprofit Budget
 
In five weeks, assisted by senior practitioners, learn how to develop and implement an effective public relations plan tailored for your organization’s needs and budget. Connect with experienced communicators who will act as mentors following the program, helping you to put into practice the things you will learn.
 
A five-week series for communications professionals at nonprofit organizations. (see below for more information or click here to download the program brochure )
 
2010 dates: 
February 23
March 2, 9, 16, 23

5:00 to 7:00 p.m.
 
All workshops at Northeast Ohio Regional Sewer District:
4747 E. 49th St., Cuyahoga Heights
Less than 10 miles south of downtown Cleveland.
Parking is free.
For directions visit www.neorsd.org.
 
Click here to Register online.
 
Presented by: Public Relations Society of America - Greater Cleveland Chapter, The Center for Community Solutions and The Saint Luke's Foundation
 
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Program Information
 
Attend all Workshops and SAVE.
Attend all five workshops for the price of four!
 
A limited number of partial scholarships will be available, courtesy of The Cleveland Foundation. For information email prsacleveland@oh.rr.com.
 
 
It All Starts with a Plan - Sponsored by Ogden Post
Tuesday, February 23, 2010, 5-7 p.m.
 
Presenters: Eileen Petridis, Falls Communications; Chris Thompson, Fund for Our Economic Future
Learn how to:
  • Develop the cost-benefit of a comprehensive plan
  • Develop a strategic plan and cost-effective budget
  • Ethics guidelines for today’s professionals
 
Identify Audiences
Tuesday, March 2, 2010, 5-7 p.m.
Presenters: Jim Brazytis, Liggett Stashower; Susan Ruiz Patton, Kent State University
Learn how to:
  • Learn and apply research techniques
  • Focus on research outcomes relevant to your business case
  • Define your audience(s) and choose the most effective media
Develop Strategies & Tactics
Tuesday, March 9, 2010, 5-7 p.m.
Presenters: Eileen Korey & Susan Christopher, The MetroHealth System
Learn how to:
  • Develop messages and obtain buy-in for each audience
  • Adapt tried-and-true methods to your strategy and budget
  • Get the most out of new media / “guerilla marketing”
 
Creating & Presenting a High-Impact, Actionable PR Plan
Tuesday, March 16, 2010, 5-7 p.m.
Presenters: Rick Batyko, APR, Greater Cleveland Partnership; Tami Brown, Positively Cleveland, Phil Johnston, Marcus Thomas
Learn how to:
  • Establish reasonable goals, strategies and budget
  • Assemble your resources
  • Recruit your team
  • Present your plan, gain approval from boss and board
  • Sell the benefits; show the rewards; evaluate success
  • Use updates to maintain interest in the program’s success
 
Roll Out the Message
Tuesday, March 23, 2010, 5-7 p.m.
 
Presenters: Karen Malone-Wright, Odyssey Creative Communications Consulting; Lisa Rose, Dix & Eaton
Learn how to:
  • Plan an effective message roll-out
  • Plan for mid-course corrections
  • Include important feedback from audience
  • Use tools to measure success and report on ROI