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Help wanted: PRSA Communications
12/4/2008

 

PRSA’s 2009 Communication Committee: Helping professional communicators communicate professionally

There is cache in being able to help professional communicators communicate professionally. Looks good on a resume, in interviews, and in a portfolio.

The 2009 Communications Committee needs your support, and is looking for volunteers to join the team.

For those who are just starting out, being a volunteer can yield awesome opportunities to gain experience from working with some of the best in their field. The connections and networking opportunities are great for volunteers who can help provide these high-profile resources. For those volunteers who are communications veterans, helping out on the Communications Committee can provide a unique opportunity to leverage your vast skills to help pay back the organization, and to bring forth the next generation of leaders.

Below is a quick list of the areas/channel/duties and responsibilities that are available for those volunteers who can give even just a small amount of their time in 2009. We need general committee members, and particularly chairs for the Publicity/Public Relations committee, and the E-Blasts committee. (see details below)

If you or anyone you know are interested – or may potentially be interested – please contact: 

-- PRSA Communications Committee chair Dave Adams
david.adams1@ey.com or 216-583-1728 
-- Incoming chapter President Rick Batyko
rbatyko@gcpartnership.com or 216-592-2225

Hurry! Committees are forming now!
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Public Relations/Publicity – Doing PR for a professional PR group shows that your group respects your ability to get out the message for those who just that for a living.
Needs:

  • Writers to write press releases, blurbs for online publications, LinkedIn, E-blasts, and publications such as the PD or Crain’s. Want to develop and diversify your portfolio and land some meaty placements? Here’s the place.
  • Placement experts: Initiate and develop relationships with key media in our market, build PRSA’s brand among the media, help to provide experts to reporters working on relevant stories. For those looking to truly leverage – or learn -- top-flight PR skills on behalf of the organization and themselves.

Website – Our new website was just unveiled in October. Now, we need help to refine the site, and to develop content that helps make the site as robust, vital and timely as possible.
Needs:

  • Writers of stories about members, their companies and the chapter. Want experience writing content for the web? Here’s the place to get it. 
    People to manage the Content Management System, by posting stories, and photos and helping to manage the not-so-technical end of the site. Need experience that shows you know how to manage a site? This is the way to do it. 
    Innovators: We need people to think strategically about the site: what other features or applications could the site use to better serve its members? A photo gallery? Message boards? Podcasts? Better integration with LinkedIn or Facebook? This is a place to be creative and think big.

Social networking/Online communications – PRSA Cleveland has a LinkedIn site, and needs a Facebook site. But we need folks to help leverage these tools, to make them robust tools to help serve current members and attract new ones
Needs:

  • Content managers to create/build these sites, integrate them into our current communications portfolio, populate with meaningful and relevant content, manage discussion groups, and leverage the ever-expanding capabilities provide by each site. What other online opportunities are out there? If you are interested in new media, social networking, being creative and innovative, like to write online content, interact directly with members, have a high-profile volunteer position, and think strategically, this is the place to do just that.

E-blasts – Using a simple, online content management system, e-blasts go out usually once a week to all members the important news and upcoming events.
Needs:

  • Writers to write the copy for these short email items, focusing mostly on events and chapter news. 
    Content builders to use the content management system (from their own desktop) to build great emails and to gather sharp content to be seen by all members ever week. Also, this would entail helping to design these emails to make them as crisp and professional as possible. Want experience in push marketing? E-mail marketing, list management and content development? Here’s the place





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