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Roop & Co. Wins PRSA Bronze Anvil
6/11/2009

Roop & Co. Wins Prestigious PRSA Bronze Anvil Award
The agency receives one of the industry’s top honors for the 2008 RPM International Inc. Annual Report

Roop & Co. received the 2009 Bronze Anvil Award from the Public Relations Society of America (PRSA) for the 2008 RPM International Inc. annual report, Balanced to Grow, at PRSA’s Silver Anvil Celebration June 4th in New York. The entry won in the category for annual reports for companies with more than $500 million in sales.
 
Since 1969, PRSA, the world’s largest organization for public relations professionals, celebrates Bronze Anvil winners as the best-of-the-best in public relations for superior performance in the design and execution of individual tactics within the broader scope of a public relations program or campaign. Entries were judged by teams of PRSA members and other professionals with expertise in specific categories throughout the United States.
 
“We are truly honored to receive this coveted award from both our peers and PRSA,” said Jim Roop, president, Roop & Co. “To be able to deliver exceptional work and results for our clients is the cornerstone of our business, and this honor is a testament to that.”
 
RPM’s 2008 annual report reflected the company’s plan for growth, counterbalanced by the company’s strategy, structure and markets, and included:
  • A front cover with attention-grabbing photos and teaser headlines
  • A fold-out cover detailing the company’s 11-year financial highlights
  • Executive bylined feature articles covering the company’s planning and financial strength
  • News briefs outlining the company’s acquisitions in fiscal 2008
  • An editorial from the CEO, which offered a platform to discuss RPM’s unique challenges
  • A business reply card encouraging readers to enroll in RPM’s Dividend Reinvestment Plan
  • Eight advertisements taken from actual marketing campaigns of operating companies
About Roop & Co.
Based in Cleveland, Ohio, Roop & Co. is a high-end, high-value strategic communication agency providing public relations, investor relations and graphic design services for clients ranging from global NYSE-listed corporations to local start-up businesses. More information is available at www.roopco.com.





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