Events


Fake News and the Psychology of Belief

March 1, 2018

On a recent interview from the Davos World Economic Summit this week, CNBC interviewed Richard Edelman regarding his firm’s annual survey which showed a significant drop in public trust throughout the U.S.

The survey’s core analysis: People don’t have confidence in what’s being said.

In particular, the well-respected Edelman Trust Barometer noted that now 70% of respondents to the survey said they cannot distinguish between a real story and fake news.

Wow.

Does this demonstrate a decline in trust in the media? Or how about those that provide content to the media?

Join us for a special luncheon program where:

We’ll conduct a panel to review and discuss the facts, the trends and the effects of ‘fake news’  – and what and how all the various publics process and respond to what they read, see and hear.

Panelists include: The Plain Dealer President and Editor George Rodrigue; John Carrol University Social Psychologist Dr. John Yost; and moderated by Progressive Insurance Director of Communications Brian Grace.

Date:
Thursday, March 1, 2018

Location:
The Music Box Supper Club

11468 Main Ave. (Flats West Bank)

Time:
11:30 Registration/Noon Luncheon/Program to follow

Cost:

  • PRSA Cleveland members – $30
  • Students – $30
  • Press Club members – $35
  • Non-members – $40

Register by February 26, prsaclevelandmarch1.eventbrite.com

The Power of Your Brand is in Your Hand

March 27, 2018

People are inundated every day with tens of thousands of marketing messages.  Meanwhile, the average attention span is less than 10 seconds.  What does this mean for brands today?

Every interaction with your stakeholders has to count.  It must clearly communicate what your organization stands for … how your brand stands apart from other options … and why anyone should care.  As marketing and communications professionals, much of the responsibility lies in our hands.  Are you confident your brand messages are breaking through, connecting and delivering the results you seek?

Join us for a special luncheon program where we’ll explore how to build and maintain relevant brands that meet and stay ahead of people’s changing tastes and needs.  You also will gain insight on how to leverage marketing and communications to unleash the power of your brand(s) to drive tangible brand value.

Panelists include:

  • Tim McDonough, Vice President, Global Brand Marketing at Moen
  • Scott Tennant, Director of Communications at Vitamix
  • Moderator: Susan Puflea, SVP Managing Director – Brand strategy at Falls Communications.

 Details:

Tuesday, March 27
Hilton Garden Inn
1100 Carnegie Ave.
Cleveland, OH 44115

11:30 registration
Noon luncheon/Program to follow

Cost:

PRSA Cleveland members – $30
Full time students – $30
Non-members – $40

Register by March 23: prsamarch272018.eventbrite.com

THE HILL LIGHTHOUSE YOUNG AWARDS

Mark Your Calendars and join us for the PRSA Cleveland’s 2018 Hill, Lighthouse  & Young Awards Presentation:

The John W. Hill Award

Is presented each year to the chief executive of a Greater Cleveland area organization who provides outstanding leadership and support for internal and external communications.

2018 Recipient: David Gilbert, President & CEO of Destination Cleveland, and President & CEO The Greater Cleveland Sports Commission

The Lighthouse Award

Is presented each year to recognize the career accomplishments and community service of a senior public relations professional who is a member of Greater Cleveland PRSA.

2018 Recipient: Barbara Paynter, APR Fellow PRSA, President Paynter Communications, Honoring Past President of both PRSA Cleveland and PRSA Akron Chapters

The Davis Young Award for Exceptional Mentors

Is presented each year to recognize a professional who excels in mentoring students and young professionals through hands-on instruction and support.

2018 Recipient: Julie A. Miller, APR Associate Professor, Director of the Public Relations Program, Baldwin Wallace University

Join all our recipients, along with our program’s emcee, Richard Batyko, APR Fellow PRSA, and 2018 PRSA National Board Member

Sponsored by

 

Date:
Wednesday, April 11, 2018

Location:
Union Club

1211 Euclid Avenue

Time:
11:30 Registration/Noon Luncheon/Program to follow

Cost:
PRSA Cleveland members (or students) – $35
Non-members – $45

Valet parking available ($12)

Get tickets: prsa2018hlyawards.eventbrite.com

___________________________________________________________________________
 Save the Dates:
  • Hill Lighthouse Young Awards: April 11
  • New Dimensions in Investor Relations: May 24
  • Airship Communications Strategy: June
  • Student Day: November 9

Public Relations Society of America, Greater Cleveland Chapter