June 5 – Jobs That Didn’t Exist 10 Years Ago

Have you ever been asked this interview question: What will your career look like in 10 years? Attend our June event – Jobs That Didn’t Exist 10 Years Ago – to get the answer. First, take a step back in time as an exciting panel of distinguished Cleveland PR professionals talk about how the Digital Age has transformed their day-to-day lives. Then, hear their predictions about where we’re going from here.

When: Thursday, June 5, 5:30-7 p.m.
Where: Market Garden Brewery
Tickets: $20, members; $12, students; $25, nonmembers
*Tickets include 1 drink ticket and appetizers 

Kendra Davis, media relations manager of United Way of Greater Cleveland, will lead a panel discussion with Monina Wagner, community manager of Content Marketing Institute; John Daters, director of SEO at Fathom; and John Lytell, brand editor of 96 Octane (the in-house creative agency of Progressive Insurance), to address the emergence of social media and influencer marketing, and SEO/SEM — and how these tactics are changing everything.

Sponsor this event! Email Bob Rotatori for more information.

About Our Speakers:

Moderator: Kendra Davis is a two-time Kent State University graduate and holds a B.S. and M.A. in journalism and mass communication specializing in public relations. As a media relations professional, Kendra has strategically managed proactive and reactive publicity garnering local and national publicity for consumer, B2B and nonprofit brands. Her media relations work on the Eighth Annual Avon Heritage Duck Tape Festival received a 2011 PRSA Cleveland Rocks Award. In addition to more than seven years media relations expertise, Kendra has agency, nonprofit and content management experience. She is currently the media relations manager at United Way of Greater Cleveland.

John Daters is the director of SEO for Fathom, a digital marketing agency. He began his career in digital as a content writer for, the official state tourism website. From there, he leveraged his experience to write three state travel and trivia guides. After moving Ohio in 2010, John began worked for The MetroHealth System and Cleveland Metroparks, where he managed websites and led new web initiatives including the relaunch of the parks and zoo websites, as well as a new website dedicate to golf in the parks system. Currently, John directs the SEO staff at Fathom in Valley View, Ohio, servicing clients in various industries, including banking, higher education, manufacturing, and commercial and residential energy, among others. John holds multiple industry certifications and has won industry awards for his work, including a Davey, Marcom, W3, and IMA awards in various categories. John currently lives in Lakewood, Ohio and spends his offline time helping raise his two young children.

Monina Wagner is a social media professional by day and one heck of a basketball mom by night. In a previous life, Monina began her storytelling career in television journalism, writing 30-second sound bites. She now spends her days crafting conversations in 140 characters or less as community manager for Content Marketing Institute. Prior to joining CMI, she was responsible for driving engagement for major national brands including Cleveland Clinic, Krylon, and Buitoni. Her work includes numerous award-winning consumer packaged goods campaigns. Follow her on Twitter and Instagram at @MoninaW.

John Lytell is the Brand Editor at Progressive Insurance’s internal creative agency, 96 Octane (, where he is responsible for content and influencer marketing and ensuring Progressive’s brand voice is reflected in all content. For over 15 years, he’s been dedicated to helping organizations break down internal silos and engage external audiences by creating communications that inspire, incite, and unite. As an accomplished communications strategist, writer and marketer, he has developed and implemented integrated B2C marketing communications programs that target business results in Fortune 500 corporations and small businesses, including KeyBank, The Federal Reserve Bank of Cleveland, Associated Estates Realty Corporation, NiSource, and Cuyahoga Community College.

John is a writer, runner, dad, music junkie, and unabashed Cleveland sports fan who you can find at @JohnLytell tweeting about content strategy, content marketing, and reporting out on all things Cleveland.

Sept. 5 to 8 – Content Marketing World

When: September 5-8
Where: Huntington Convention Center of Cleveland
Register Today:
Discount Code: PRSACLE

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your audience.

The event offers more than 150 sessions presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas that you can shake an orange stick at.

To see what #CMWorld is all about, check out this video:

 Save the Date:
  • New PRos Week: August 6-12
  • Membership Appreciation Event: August 16
  • Nonprofit PR Series: Sept. 20-Oct. 18, Wednesdays at 4 p.m.
  • Hill Lighthouse Young Awards: October, TBA
  • Student Day: November 3
  • 15th Annual Rocks Awards: December, TBA

Public Relations Society of America, Greater Cleveland Chapter