New Dimensions in Investor Relations

(a.k.a. I.R for Dummies!)

May 24, 2018

Let’s face it: As a public relations practitioner, surely you’re familiar with these terms:

  • Safe Harbor Compliance
  • Forward Looking Statements
  • The Sarbanes-Oxley Act

Uh, not quite? As a public relations/communications professional, sooner or later you’re going to come across the need to understand and/or work with clients or your organization from an investor relations point of view (either for specific tactics or part of an overall integrated marketing campaign.)  And let’s be honest, most of us are a little rusty on our IR practices.

How does investor relations relate to public relations?

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community.

Unlike regular public relations practices, investor relations practices must be tightly integrated with a corporation’s accounting department, legal department, and top executives in the C-suite. Investor relations also has significantly more regulatory requirements than standard public relations, owing to financial and legal requirements mandated by governments.

Join us for a special PRSA Cleveland luncheon that hopefully “de-mystifies” the world of IR a little bit with Jim Roop, APR Fellow PRSA and Brad Kostka from Roop & Co., along with Shannon Gaycheck, Toppan Vintage Vice President, and president of NIRI Cleveland/Northern Ohio  (National Investor Relations Institute).

Thursday, May 24th

Northeast Ohio Regional Sewer District HQ
McMonagale Administration Building
3900 Euclid Avenue

11:30 registration
Noon luncheon/Program to follow

PRSA Cleveland members – $25
Full time students – $25
Non-members – $30

Register today:

Up, Up and Away!

Join us on our first PRSA field trip – with the Akron PRSA chapter – as we visit up close and personal with one of the world’s most enduring brand icons, right in our own backyard: The Goodyear blimp!

But wait, there’s more! You can not only see one of the original blimps (so to speak), but also be among the first to see the newest airship addition to the fleet, which won’t even be officially be launched until July 2018.

For our exclusive “first look” there will be two showings, which each include both a tour of the airship hangar (talk about your selfies!), and then refreshments and a presentation by Goodyear executives, “How the Blimp became America’s Greatest Marketing Invention.”

And then to top things off, we’ll have a raffle where one lucky attendee will receive two seats to take a flight in the new airship after its dedication!

Wednesday, June 6, 2018

Goodyear Airship Hangar

841 Wingfoot Lake Rd

Mogadore, OH 44260

Time (2 options – limited to 45 attendees each!):
3:00 – 4:15 pm or 4:15 – 5:30 pm

Hanger Tour/Presentation/Refreshments in Akron Room

PRSA Cleveland members – $20
Full time students – $20
Non-members – $25

Register today –

 Save the Dates:
  • Pro Bono Day: October
  • Student Day: November 9

Public Relations Society of America, Greater Cleveland Chapter