Nurse-Family Partnership® positively transforms the lives of vulnerable babies, mothers and families.
A future where all children are healthy, families thrive, communities prosper, and the cycle of poverty is broken.
The primary role of the Public Relations Manager is to develop and place local stories about Nurse-Family Partnership that promote Nurse-Family Partnership’s brand, goals and values. The Public Relations Manager should have a passion for storytelling and promoting scientific research.
This position can be based in Denver, CO or elsewhere in the country as agreed.
Essential Duties and Responsibilities
• Promote brand, organizational mission and activities through press.
• Develop and execute local press outreach plans and state campaigns to increase support of Nurse-Family Partnership (NFP).
• Identify and develop stories for storytelling opportunities to publish and pitch across a variety of media.
• Develop relationships with reporters and build press lists.
• Partner with local NFP programs and collaborate with NFP National Service Office (NSO) staff and press consultants on setting local press goals and strategies.
• Advise local partners within Nurse-Family Partnership network on press strategy and best practices.
• Media train NFP moms, nurses and staff members and volunteers as needed.
• Write press releases, stories, op-eds and other project assignments as needed.
• Develop key messages, talking points and FAQs on key announcements.
• Manage press activities for legislative advocacy, research announcements, etc.
• Copyedit press documents and other materials.
• Follow best practices and procedures for media relations’ opportunities and educate local NFP and NSO staff.
• Manage the news section of the NFP website and compile press coverage for NSO staff.
• Lead coordination with other colleagues to disseminate stories.
• Interact professionally with a diverse group of executives, managers and subject matter experts.
• Strive to increase individual, team, department and organizational capacity to work with and serve a variety of people and groups.
Knowledge, Skills & Experience
• Bachelor’s degree required, emphasis on Journalism/Communications preferred.
• 5-8 years’ minimum of public relations (press outreach) experience with passion for developing stories, pitching and working with reporters
• Experience in nonprofit, public health, government affairs & advocacy, and early childhood and poverty issues preferred
• 2 years’ minimum experience leading media trainings
• 5 years’ minimum experience using AP Style
• Highly organized and works independently
• Experience working with vulnerable families and children (media training and sharing stories with press) preferred
• Experience translating scientific/medical research into messages for public audiences preferred
• Strong writing and editing skills
• Ability and willingness to travel up to 15-20% of time and work flexible hours
This position reports to the Director, Public Relations and has no direct reports.
Core Organizational Values
• Be tenacious caregivers by bringing passion and excellence to our nursing practice and professional services
• Actively listen to and persistently serve our families and our implementation network
• Provide leadership in the field of evidence-based and home visitation programs
• Seek and find solutions
• Innovate and stay relevant
• Translate and enhance the science of pregnancy, brain and early childhood development to serve vulnerable babies and families
• Respect and honor differences in race, ethnicity, religion, sex, national origin, disability, age, sexual orientation, gender identity and veteran status
• Be respectful, collaborative and tenacious in all our interactions with each other and on behalf of our families and implementation network
• Do more with less
To learn more about the program and the national office, please visit www.nursefamilypartnership.org