Senior Director, Integrated Strategy – Hybrid Schedule, Falls & Co.

Falls & Co is looking for a lead integrated strategist who can translate our clients’ business objectives to marketing opportunities, then design integrated campaigns and lead integrated teams that deliver results across paid, earned and owned media. Reporting to the Vice President of Integrated Strategy, the ideal candidate has deep experience and a successful track record of designing and orchestrating digital, traditional, SEO, event marketing, email, direct mail, and other coordinated campaigns to deliver measurable results for clients. They are an expert in selling in their strategies to internal teams and client contacts, then leading effective execution.
Falls & Co. is a rapidly growing strategic advertising, communications, digital and marketing firm that crafts world-class marketing solutions based on research-driven insight and seasoned expertise to clients locally, regionally, nationally and internationally.

Responsibilities:
Uses quantitative and qualitative research to unearth consumer insights; identifies strategic opportunities based on these insights; champions the “big creative idea” across the team and to the client
Initiates audits of client and competitor creative and content platforms to assess competitor strengths, cultural attitudes and behaviors toward brands, and positioning/messaging opportunities
Cultivates a deep understanding of the clients’ industries and business, its target audiences, and its business objectives.
Leads brainstorm sessions that result in areas of opportunity for the client, concept development for campaigns and innovative ways to reach target audiences
Develops strategy briefs to ensure media planning, creative and content teams’ work is on brand and delivering against strategy.
Drives strategy for search, display, social, and retargeting digital advertising campaigns using Google AdWords, Bing, YouTube, Facebook, LinkedIn, Twitter, and display networks; integrates additional marketing initiatives for traditional channels (Television, Radio, Print Media, OOH, etc.), Search Engine Optimization (SEO) / Web, Public Relations, Event Marketing, Email, Testing, and Direct Mail
Key member of the client account team, offering counsel and perspective on current and potential strategies, marketing channels and creative campaigns
Ensures that the integrated strategy team delivers high quality work products
Evolves the agency’s strategic planning process to continually improve insight gathering, brand positioning, and creative concepting
Creates demand for integrated strategy by demonstrating client impact; develops compelling case studies
Plays an active role in defining repeatable “go-to-market” strategies and evolving the agency’s suite of integrated offerings
Maintains relationships with staff across departments
Key member of RFP response team; scopes new business and works with client services and creative director to ensure all accounts are staffed appropriately to meet client/project needs

Qualifications and Experience:
10+ years of integrated experience within a full-service agency with a mix of B2B and B2C clients
7+ years of experience with integrated media channels including: Google Ads and Bing Ads, Social Media Advertising, Programmatic Display, Streaming Advertising, Traditional (Television, Radio, Print Media, OOH, etc.), Search Engine Optimization (SEO) / Web, Public Relations, Event Marketing, Email and Text, Direct Mail
Highly organized and autonomous, but also collaborative and able to work cross-functionally
Capable of building executive-level relationships with clients, earning their trust and guiding their thinking
Able to synthesize complex issues and concepts and communicate them in a way that both clients and the agency team can easily understand.
An avid follower of how marketing and advertising are evolving
An ability to work with creative teams to help them understand an insight and translate it into on-strategy creative
Exceptional writing, communication and persuasive skills
Bachelor of Arts or Sciences. MBA or Masters is a plus

Interested candidates should send confidential resume and cover letter to hr@fallsandco.com

Public Relations Society of America, Greater Cleveland Chapter