“Nothing travels faster than the speed of light, with the possible exception of bad news, which obeys its own special laws.” — Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy
Douglas Adams made that statement in 1992 and it is even more relevant today. We are inundated with a tsunami of fake news, which circulates with unprecedented speed thanks to the power of the Internet.
Fake news has the power to destroy reputations overnight and no business is immune to its impact. New research conducted by Kroll and Forrester Consulting reveals that “84% of businesses feel threatened by market manipulation through the spread of fake news, most commonly fueled by social media.”
Fake news presents unique challenges when it comes to crisis communications. Do you know how to manage a crisis created by fake news? Do you wonder how it differs from other types of issues? What can you do today to prepare?
You have questions — and we have answers!
Please join us on Tuesday, Feb. 18 for the presentation “From Misinformation to Disinformation: Minimizing and Managing Fake News.”
Based upon analysis of 21 interviews with public relations practitioners who have first-hand experience with fake news accusations and/or crisis communication, this presentation shares insights about how to avoid falling prey to a fake news crisis and effectively manage a crisis originating from fake news.
- Michele Ewing, APR, Fellow PRSA, Associate Professor, Kent State University
- Cheryl Lambert, Assistant Professor, Kent State University
- Barbara Paynter, APR, Fellow PRSA, President, Paynter Communications LLC
- 7:30 a.m. Registration, networking and breakfast buffet
- 8:15 a.m. Program begins
- 9:30 a.m. Event concludes
Tickets: $22 — $135
Lago East Bank
1091 West 10th Street
Cleveland, OH 44113