By: Rachel Burns, Coordinator of Communications & Operations, University Hospitals
Richard Batyko, has more than 30 years’ experience in Fortune100 and nonprofit publication relations, marketing and brand management. He is a PRSA Fellow and a champion for PRSSA. It was an honor to speak with him and learn about his career path.
Batyko landed his first PR job at a nonprofit in Southeast Ohio where he wore many hats. Although it was challenging at times, he acknowledged and embraced the opportunities he had working in a small organization to sharpen his skills. From his first job to his current role as senior vice president for marketing, communications and development for Team NEO, Batyko has had his share of challenges and positive growth.
“The digital world has been a positive change in communication throughout my career,” Batyko said. “But, PR has always been prepared for it.”
When discussing social media with Batyko and the importance of understanding the value proposition, he noted a challenge that he overcame for his own professional development.
“Crisis has and will always be a challenge. However, breaking through management and executive leadership was a challenge I overcame during my career,” Batyko said.
Batyko’s ability to layout his case, strategy and metrics to executive leadership continued to show his value to the team and company.
However, it’s taken much more than a few instances for Batyko to get to where he is today. Prior to joining Team NEO, Batyko served as director of communications for Babcock & Wilcox; as director of communications and brand management for AlliedSignal; as manager, e-media and news management at Honeywell International; and most recently as an officer and vice president for marketing and communications at The Cleveland Foundation.
“Personal and professional growth was a number one goal for me,” said Batyko.
This included his goal to acquire his APR. He finds value in his APR for current and ongoing professional development.
“Acquiring your APR is evidence to me [or an employer] that you’re dedicated to personal and professional growth. Acquiring your APR isn’t a onetime thing,” Batyko explained. “I encourage other practitioners to aspire to earn accreditation as well. I don’t want to hire and work with someone who had done good work, I want to hire and work with someone who is doing good work.”
In addition to his strong work ethic, Batyko invests his time and resources into networking.
“My advice for those who are newer to the field of public relations is get out and network”, said Batyko.
With 30 years of PR experience, Batyko continues to find value in networking and engaging with professionals in PRSA, both locally and nationally. He encourages all PRSA members to review the national network directory, and connect with someone that you find interesting.
Batyko has more than 30 years of Fortune100 and nonprofit public relations, marketing and brand management experience. He is a graduate of Ohio University’s E. W. Scripps School of Journalism with a major in public relations, and received his Master of Arts in public relations from Kent State University in 2012. He holds his Accreditation with PRSA and is an adjunct faculty member at Kent State University’s College of Journalism and Mass Communication, teaching courses in the Masters of Public Relations program. He’s currently a member of the PRSA Investment Committee.
Rachel Burns is a PRSA Greater Cleveland Board Member.