April 2026 Newsletter
President's Report
April is APR month —a time to spotlight the value and impact of the Accreditation in Public Relations (APR) and recognize professions who have earned, or are pursuing, the credential. The APR is the profession’s gold standard, signaling strategic expertise, ethical leadership, and a commitment to lifelong learning.
Earning an APR is about sharpening how we think, plan, and lead. It reflects a dedication to research‑based strategy, sound judgment, and elevating public relations as trusted counsel at the leadership table.
In the spirit of APR Month, I encourage you to learn more about the accreditation journey by attending our upcoming APR‑focused webinar, where you’ll hear directly from accredited professionals about the process, benefits, and what to expect. It’s a great opportunity to ask questions and explore whether the APR is right for you.
To our Accredited members: thank you for raising the bar for our Chapter and our profession. And to those considering the next step—April is the perfect time to start.
Through learning, connection, and shared experiences, we strengthen the future of public relations and our Chapter. I look forward to seeing you at upcoming events and continuing the conversations that make our Chapter great.
Katie Archer
Programming
upcoming events
Ready for the APR? Next steps, cost and how to build your support network
Tuesday, April 28 at Noon to 1:00 p.m. - Remote
Learn more about the process and benefits of Accreditation from current APRs. Considering taking the next step in APR Accreditation? Don't miss this information session!
Accredited PR professionals will help demystify the APR process in this interactive virtual forum. We'll discuss recent changes and updates from the Universal Accredition Board and provide tips for success in passing the panel and exam. Local APRs will also be available for further connection and mentorship of candidates.
Free for PRSA members, $25 for guests. View additional accreditation resources at prsacleveland.org.
Register here: Ready for the APR? Next steps, cost and how to build your support network Tickets, Tuesday, Apr 28 from 12 pm to 1 pm EDT | Eventbrite
Monthly Blog
Is the APR Worth It? Why This Credential Still Matters (Even With the Price Increase)
By: Sydney Stone, APR, MSOD; APR Chapter Chair
Let's address the elephant in the room: yes, APR fees are going up on July 1. And yes, that might make you pause before hitting that "apply" button. It would make me think twice too.
But here's the thing—if you're reading this, you're probably already wondering if getting your APR is the right move for your career. So let's talk about why this credential might be a great investment in your career, regardless of the price tag.
You've Put in the Work. Now Get the Recognition.
You've been working in PR for years. You've managed crises at 2 AM, pitched stories that actually landed, and somehow turned "we need this yesterday" into a successful campaign. You know your stuff.
The APR is how you prove it—not just to others, but to yourself.
This isn't about letters after your name (though those don't hurt). It's about validating the expertise you've already built and setting yourself apart in a crowded field. When everyone claims to be a "communications expert," the APR shows you've actually demonstrated it.
The Career Doors It Opens Are Real
Here's what I hear from APRs:
“It helped me negotiate a higher salary." Employers recognize the APR as a mark of commitment and competence. That alone can translate to real dollars in your paycheck.
"It made me more competitive for leadership roles." Looking to move into management or shift to a new organization? The APR signals you're ready for increased responsibility.
"It expanded my network." The APR community is connected, supportive, and full of people who can help you grow nationwide—whether that's through mentorship, job opportunities, or just someone who gets what you're dealing with.
Read Sydney's full blog including important APR changes here.
Mentorship Program
Accelerate Your PR Career with a Mentor
Early-career PR can be exciting and overwhelming. Mastering writing, pitching, and media strategy is essential, but having someone to guide you through real-world challenges can make all the difference.
That’s where the Greater Cleveland PRSA Mentorship Program comes in.
Why It Helps
Mentorship gives you:
- Personalized advice from seasoned PR pros
- Honest, objective feedback
- Practical insights on everything from pitching to crisis comms
How It Works
- Mentees: 1–5 years of experience
- Mentors: 7+ years in the field
- Six-month program with monthly meetups
- Flexible format tailored to each pair
Many participants build connections that last well beyond the program.
Ready to Grow?
Take the next step in your PR journey and build relationships that will support your career for years to come. Learn more: prsacleveland.org/Mentorship_Program
Anniversaries
Congratulations to those who reached another year with the Chapter in April!
Reminders
Send your company or professional news!
Do you have company PR, marketing, and/or communications milestones to share with the Chapter? Send your news and updates to Samantha Farland, VP Communications/President Elect at [email protected] to be featured!
interested in speaking opportUNITIES?
Contact Briana Cooper at [email protected] for details.
