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PRSA Greater Cleveland Chapter Recognizes Northeast Ohio’s Best in Communications

CLEVELAND – December 5, 2018 – The Public Relations Society of America’s (PRSA) Greater Cleveland Chapter recognized the area’s best in marketing and public relations at the 16th annual Cleveland Rocks Awards on Tuesday, December 4, at the Hard Rock Rocksino Northfield Park.

This year, more than 65 Gold, Silver and Bronze awards were given to corporations, nonprofits and agencies and their clients in recognition of excellent communication programs and tactics.

The Cleveland Foundation’s community relations campaign, “Common Ground 2018” won the coveted Best in Show award.

Falls Communications, an integrated marketing and communications agency, won the Judge’s Choice Award for its press release entry titled, “Erie Insurance Reveals Surprising Driving Distraction.”

“We were excited to celebrate another year of the PRSA Cleveland Rocks Awards at Rocksino,” said Bob Rotatori, president of PRSA Greater Cleveland. “This year’s awards recognized the best work in public relations and communications being done right here in Cleveland.”

Annually, the PRSA Cleveland Rocks Awards acknowledge Northeast Ohio’s outstanding PR programs, which incorporate research, planning, execution and evaluation. Award winners demonstrate leadership in public relations and contribute to advancing the profession locally.

The San Diego chapter of PRSA judged this year’s award entries.

Falls Communications served as the platinum sponsor for the 2018 Cleveland Rocks Awards and the Hardrock Rocksino served as presenting sponsor and host for the awards banquet. The event’s Gold Rocker sponsor was First Energy and

Gold Rocks Award winners:
Campaigns: Community Relations
Common Ground 2018, Cleveland Foundation

Campaigns: Events
Amplifying the 2018 Rock & Roll Hall of Fame Induction Ceremony, Rock & Roll Hall of Fame

Campaigns: Integrated Communications
My Body Matters Campaign on Behalf of the Cuyahoga County Board of Health, Prosper for Purpose

Campaigns: Media Relations, Local/Regional
Bridgestone Invitational: Maximizing Local and Charitable Impact, Falls Communications

Campaigns: Media Relations, National
Vitamix Media Relations: Reaching new audiences, communicating a “better me”, Falls Communications

Tactics: Annual Reports
MAP to Growth: RPM International Inc.’s 2018 Annual Report, Roop & Company

Tactics: Best Paid B2C Social Media Campaign, >$500
Behr Color Clinic 2018, Marcus Thomas LLC

Tactics: Best Social Media Campaign for a Non-Profit and/or Governmental Agency
Sexual Assault Awareness Month 2018 Social Media Campaign: Listen. Believe. Support., Cleveland Rape Crisis Center

Tactics: Best Use of B2B Blog
Blogging the Way to Small-Business Growth, Roop & Company

Tactics: Best Use of Influencer Promotion
FrogTape® Paintover Challenge® Room Makeover Influencer Campaign, Falls Communications

Tactics: Best Use of Twitter Account
Cleveland State University Announces 7th President on Twitter, Cleveland State University

Tactics: Books, Guides or Resource Directory
Digger Dog Storybook: “Digger Dog Uses His Nose and Becomes A Safety Hero”, Fahlgren Mortine with Columbia Gas

Tactics: eNewsletter
Sherwin Williams Aerospace Coatings ‘E-Finish’ Electronic Newsletter, Falls Communications

Tactics: Op-Ed
Vocational Guidance Services Op/Ed, Falls Communications

Tactics: Press Release
Erie Insurance Reveals Surprising Driving Distraction Press Release, Falls Communications

Silver Rocks Award winners:
Campaigns: B2B Campaigns
Eriez Exceeds 90% Placements in Tier One Publications, Stevens Strategic Communications

Campaigns: Brand and Reputation Management
ADA Becomes Relevant Again, Stevens Strategic Communications

Campaigns: Community Relations
The Cleveland Museum of Art – Diversity, Equity and Inclusion Plan, The Cleveland Museum of Art

Campaigns: Crisis Communications
Personally Responding to Employees When Their Identities are in Danger, Northeast Ohio Regional Sewer District

Campaigns: Events
2017 Open House is the Number One Event in the Number Two Business, Northeast Ohio Regional Sewer District

Campaigns: Integrated Communications
Helping Californians Beat the Beep – Kidde Educates Consumers on CO Safety, Fahlgren Mortine with Kidde

Campaigns: Internal Communications
Martin Senour 2017-2018 Internal Sales Promotions Guide, Falls Communications

Campaigns: Media Relations, Local/Regional
Vocational Guidance Services Local Media Relations Program, Falls Communications

Campaigns: Media Relations, National
The North American Menopause Society National Media Relations Program, Falls Communications

Campaigns: Pro Bono Program
15th Annual PRSA Cleveland Rocks Awards, Falls Communications

Tactics: Best Paid B2C Social Media Campaign, >$500
Improvements Catalogue Social Media Campaign, Falls Communications

Tactics: Best Social Media Campaign for a Non-Profit and/or Governmental Agency
“Let’s Ask” Video Series, Northeast Ohio Regional Sewer District

Tactics: Best Use of B2C Blog
Cleveland Plus Living Here Blog, Citrus Social

Tactics: Best Use of Influencer Promotion
Troy-Bilt Flip the Yard Challenge: 4 experts. 4 projects. 1 weekend., Marcus Thomas LLC

Tactics: Best Use of Instagram
The Ohio Lottery Instagram Challenge, Marcus Thomas LLC

Tactics: Best Use of Twitter Account
KeyBank Tweets Its Way to Fans’ Hearts with the Off-Season’s Greetings Tweetstakes, Marcus Thomas

Tactics: Best Use of YouTube Channel (or other video-sharing site)
Erie Insurance Sheds Light on Dangers of Daydreaming While Driving, Falls Communications

Tactics: Books, Guides or Resource Directory
CORDURA® Brand Takes Media on Global Journey, Sweeney

Tactics: Feature Article
Adapting to Automatic Payments: KeyBank takes accounts receivable processes digital, Roop & Company

Tactics: Multimedia Content Online Newsroom or Digital Media Kit
Cleveland Clinic Performs Its Third Face Transplant on Youngest Recipient in U.S.: Katie Stubblefield’s Story, Cleveland Clinic

Tactics: Multimedia Content, Podcasts/Audio
“Prescription for Hope”, The MetroHealth System

Tactics: Press Release
CORDURA® Brand Teams with Carhartt on Full Swing Steel Workwear Line, Sweeney

Tactics: Website/mobile application
Tech Air Launches Rebrand with Revamped Website, Sweeney

Tactics: Whitepaper
What the Top 1% of Small-Business Owners Do to Achieve Sustained Growth, Roop & Company

Bronze Rocks Award winners:
Campaigns: Brand and Reputation Management, Modernizing Service Assurance: Monolith Software and Product Rebrand, Roop & Company

Campaigns: Community Relations
Kidde Helps Educate Missouri Community About Fire Safety in Wake of Tragic Fire, Fahlgren Mortine with Kidde
GOAT with the Flo, Progressive Insurance
Shack Opens First Ohio Location on Cleveland’s East Side, Sweeney

Campaigns: Integrated Communications
Redefine Campaign on Behalf of the Ohio Department of Liquor Control, Prosper for Purpose
Team NEO Digital Lead Generation Program, Team NEO

Campaigns: Media Relations, Local/Regional
Dunkin’ Spotlights Youngstown Employee Through Anniversary Celebration, Fahlgren Mortine with Dunkin’
Paving the Way for a New Construction Leader in Northeast Ohio: Rudolph Libbe Group, Falls Communications
Duck Tape Festival – Local Media Relations, Falls Communications
The Making of a Big Ash Deal, Northeast Ohio Regional Sewer District
Book Launch Publicity for The Company of Demons, Roop & Company
Cantina Laredo Debuts in Cleveland, Stevens Strategic Communications
Shake Shack Opens First Ohio Location on Cleveland’s East Side, Sweeney

Campaigns: Media Relations, National
Media Relations Program Shines Light on North Dakota’s Legendary Travel Offerings, Fahlgren Mortine with North Dakota Tourism
Duck Brand Stuck at Prom National Media Relations, Falls Communications
U by Moen™ Shower with Voice Activation Launch Campaign, Falls Communications
Cleveland Plus: Bolstering National Coverage of Northeast Ohio to Benefit the Region, Team NEO – Dix & Eaton

Campaigns: Pro Bono Program
Media Relations Helps Increase Annual Event Attendance by More Than 50 Percent, Fahlgren Mortine with Cuyahoga County Soldiers’ and Sailors’ Monument

Tactics: Best Social Media Campaign for a Non-Profit and/or Governmental Agency
North Dakota Tourism Uses Social Media to Share State’s Legendary Sunflower Bloom, Fahlgren Mortine with North Dakota Tourism

Tactics: Best Use of B2C Blog
WOAH: Your goldfish become giant monsters if you release them into the wild, Northeast Ohio Regional Sewer District

Tactics: Best Use of Influencer Promotion
Dunkin’ Northeast Ohio Uses Influencers to Share the Brand’s New Dunkin’ Run Menu, Fahlgren Mortine with Dunkin’
Shake Shack Opens First Ohio Location on Cleveland’s East Side, Sweeney

Tactics: Best Use of YouTube Channel (or other video-sharing site)
Erie Insurance Shows Generational Differences, Falls Communications

Tactics: Feature Article
Viega “Go with the Flow: Best Practices for Maintaining Water Movement in Plumbing Systems” Feature Article, Sonnhalter
CORDURA® Brand Teams with Carhartt on Full Swing Steel Workwear Line, Sweeney

Tactics: Promotional Content, Media Kit
Union Bank & Trust Mingles with New Market, Sweeney

Tactics: Website/Mobile Application
Reinventing the Bernzomatic Digital Ecosystem, Fahlgren Mortine with Bernzomatic

About PRSA Greater Cleveland
The PRSA Greater Cleveland Chapter is the professional organization that brings together public relations, communications and marketing practitioners throughout Northeast Ohio. For more information, visit prsacleveland.org.

PRSA Greater Cleveland Recognizes Winners of Hill Lighthouse Young Awards

 

CLEVELAND – April 12, 2018 – The Public Relations Society of America’s (PRSA) Greater Cleveland Chapter recognized three area communications professionals with its prestigious Hill, Lighthouse and Young Awards at a luncheon ceremony yesterday, April 11.

L-R: David Gilbert, Barbara Paynter, Julie Miller

The John W. Hill Award is presented each year to the chief executive of a Greater Cleveland area organization who provides outstanding leadership and support for internal and external communications. The 2018 Hill Award was presented to David Gilbert, president and CEO of Destination Cleveland as well as president and CEO of the Greater Cleveland Sports Commission.

The Lighthouse Award is presented each year to recognize the career accomplishments, contributions to the profession and community service of a senor public relations professional who is a member of PRSA Greater Cleveland. The 2018 Lighthouse Awards was presented to Barbara Paynter, APR, Fellow PRSA who is president of Paynter Communications.

The Davis Young Award is presented each year to recognize a professional who excels in mentoring students and young professionals through hands-on instruction and support. The 2018 Young Award was presented to Julie Miller, APR, associate professor and director of public relations programs at Baldwin Wallace University.

“The caliber of the people we honored at this awards luncheon distinguishes the Greater Cleveland PRSA chapter as one of the finest in the nation,” said Bob Rotatori, PRSA Cleveland president. “It was a great honor to be part of it and witness the occasion with so many of our colleagues.”

More than 70 Cleveland-area communications professionals attended the awards presentation which took place at the Union Club. The event was sponsored by Vitamix Corporation, Eaton Corporation and Dominion East Ohio Gas.

Promote Your Company or Client and Support PRSA Cleveland’s Scholarship Program

It’s Cleveland’s most prestigious Public Relations event of the year, and this year it’s better than ever. It’s the Cleveland Rocks Awards, our city’s opportunity to showcase the best and brightest in public relations campaigns. The 15th annual ceremony will be held at the Rock and Roll Hall of Fame and Museum on December 12.

How can your company or client get their brand in front of hundreds of the region’s public relations, marketing and special events professionals? Consider donating to the Cleveland Rocks Awards Silent Auction! All proceeds benefit the PRSA Cleveland Student Scholarship Fund.

What makes a great silent auction prize?

Anything really, but here are some ideas:

  • Gift cards to Cleveland restaurants
  • Tickets to area concerts, events, or attractions
  • Themed gift baskets
  • Consulting or other professional services from your firm
  • Handmade gifts, perfect for the holidays!

Any donation is accepted, and donations may be bundled with others to create themed gift baskets.

If you wish to support PRSA Cleveland Student Scholarship Fund, please contact Jenn Elting at jennelting@yahoo.com. Donations will be picked up by a PRSA Cleveland Board Member or can be mailed to an address provided by Jenn. Donations must be received by November 30, 2017.

Thank you for all of your support for the PRSA Cleveland Student Scholarship Fund!

Cleveland Communications Professionals Honored at the PRSA Greater Cleveland Chapter’s Hill Lighthouse Young Awards

2015 Awards Highlight Region’s Best Leader, Practitioner and Mentor in Public Relations

The Greater Cleveland Chapter of the Public Relations Society of America (PRSA) honored the area’s best leader, practitioner and mentor for their commitment to and support of the public relations profession at its annual Hill, Lighthouse and Young (HLY) Awards Luncheon on March 11th, 2015.

Annually, the Hill, Lighthouse and Young awards recognize Northeast Ohio’s best leader, practitioner and mentor for their commitment to and support of the public relations profession. Award winners demonstrate leadership in the public relations field and contribute to advancing the profession in the region.

The John W. Hill Award, recognizing outstanding leadership and support for internal and external communications by a chief executive.

  • Tom Nobbe, Cleveland Special Events Corporation: John W. Hill Memorial Award. The John W. Hill Memorial Award honors Cleveland-area chief executives who demonstrate a keen appreciation of the importance of public relations over the course of their careers. As executive of the 2014 Gay Games, Nobbe and his team had their work cut out for them. Changing hearts and minds requires building understanding in the community. While the Gay Games had begun as a rallying cry for diversity and inclusiveness, the time and place of the 2014 Gay Games called for a specific kind of communications strategy, one based on creating and communicating a sense that something amazing was happening and letting the community discover it was something they wanted to support and even experience.

The Lighthouse Award, acknowledging the career accomplishments and community service contributions of a senior PR practitioner in Northern Ohio.

  • Don McGrath, APR, Eaton: Lighthouse Award. The Lighthouse Award honors senior public relations professionals for their career accomplishments. Don McGrath has contributed significantly to the growth of the global communications function of Eaton, a power management company. An unabashed advocate of the APR (Accredited in Public Relations) designation, McGrath’s career accomplishments included being press secretary and spokesman for the two Army Chiefs of Staff at the Pentagon as well as holding senior executive positions at Textron, Rockwell Automation and BASF. He is a tireless promoter of Cleveland and is committed passionately to organizations such as such as MetroHealth Medical Center, the Rock and Roll Hall of Fame and Museum, College Now and the Greater Cleveland Fisher House.

The Davis Young Award, recognizing a member of the chapter who excels in mentoring students and young professionals through hands-on instruction and support.

  • Edward M. Stevens, APR + M, Stevens Strategic Communications: Davis Young Award for Exceptional Mentor. The Davis Young Award for Exceptional Mentors is given to a professional who excels in mentoring students and young professionals through hands-on instruction and support. Stevens has mentored a score of interns and entry-level professionals. Some of his accomplishments include establishment of scholarship programs, implementation of PR courses, creation of internships for both local and international students and involvement with students at Cleveland State, John Carroll, Edinboro and Gannon Universities.