Tag Archives: Business and the Media

Business & The Media Comes Early This Year!


By Chris Lynch, APR, Fellow PRSA Falls Communications and PRSA Cleveland Programming Chair

News MediaEvery year here at the Greater Cleveland PRSA chapter, we feature a program called ‘Business and the Media.’

If often features an interactive panel with leading business beat editors, reporters, and/or bloggers about how we, as PR practitioners, can better work with, pitch story ideas, and in general, collectively do our media relations jobs, better.

Well, this year you don’t have to wait until October folks; Elizabeth McIntyre Publisher/Editor @ Crain’s Cleveland Business, just came out with a pretty straightforward primer in her column on how we all can, and should, be doing our jobs to when pitching business stories.

It includes some pretty obvious thoughts (but, if Ms. McIntyre needs to point it out, that means a lot of folks aren’t doing it!), such as:

Know what you’re pitching and to whom: Identify what your news is. Maybe you recently made an acquisition, or named a new CFO, or are noticing a noteworthy trend in your business. Then, figure out the best reporters and editors to share the information with.

That’s where some PR people drop the ball by carpet-bombing hundreds of reporters and editors with the same generic mass emails, which damages their credibility as a source of information.

Yes, many of us are probably guilty of ‘send out as much stuff as possible and see what sticks’ tactical planning and execution. But Ms. McIntyre also notes that if you do your homework, and approach the right media contact, with the right story, for the right audience of that media platform, then it’s likely to be a win-win scenario:

We both need each other: Don’t get discouraged if nothing comes from a story pitch. Keep pitching. You and your company are on the frontlines of your industry and often recognize trends before we do. You provide us with interesting story ideas and sources that can give life to our stories. We help you by spreading awareness about your company and clients.

For the entire column, please click here!



Hosted by PRSA Greater Cleveland, Fisher will discuss the changes in traditional and new media; tickets on sale now for educational luncheon to be held Wed., Sept.17, 2014

CLEVELAND – Aug. 27, 2014 ― The Public Relations Society of America (PRSA) Greater Cleveland Chapter welcomes Marc Fisher, senior editor, The Washington Post, as the speaker at its annual Business and the Media program.The event is slated for Wed., Sept. 17, 2014, from 11:30 a.m. to 1:30 p.m. at Windows on the River in Cleveland. Tickets are $35 for PRSA Greater Cleveland members and $45 for nonmembers. Tickets are available for purchase online by clicking here.

After spending time in the newsrooms of traditional and new media, Fisher wrote the article “Who cares if it’s true? Modern-day newsrooms reconsider their values” in Columbia Journalism Review. In the article, Fisher said, “What’s new is what’s always worked: In the minute-by-minute struggle for audience and advertising, old-fashioned notions about credibility turn out to be as essential as speed.”

At the event, Fisher will expand on this topic, discussing the struggles currently facing all media, including:

  • How to determine when information can be deemed accurate
  • The pressure caused by the speed of information
  • Audience engagement and how to approach reader-generated content

Fisher joined The Post in 1987 and was part of the team that won the 2014 Pulitzer Prize for public service on surveillance and privacy issues, including a profile of Edward Snowden. He has written two books: “Something in the Air: Radio, Rock and The Revolution that Shaped a Generation” and “After the Wall: Germany, Germans and the Burdens of History.” Recently, he completed two years as The Post’s enterprise editor for local news, leading a team of writers creating narrative journalism and experimenting with new forms of storytelling for web and print editions of the newspaper.

Registrations for the luncheon are accepted through September 12 at noon.

The event is sponsored by Fahlgren Mortine, Akhia, Business Wire and Eaton.

About PRSA Greater Cleveland Chapter
The Public Relations Society of America (PRSA) is the world’s largest organization for public relations professionals. The PRSA Greater Cleveland Chapter is the professional organization that brings together public relations, communications and marketing practitioners throughout Northeast Ohio. The Chapter includes professionals from the Greater Cleveland area and helps members address local issues and trends with local and national resources. Visit our website at prsacleveland.org.