Tag Archives: Cleveland Rocks

PRSA Greater Cleveland Chapter Recognizes Northeast Ohio’s Best in Communications

CLEVELAND – December 5, 2018 – The Public Relations Society of America’s (PRSA) Greater Cleveland Chapter recognized the area’s best in marketing and public relations at the 16th annual Cleveland Rocks Awards on Tuesday, December 4, at the Hard Rock Rocksino Northfield Park.

This year, more than 65 Gold, Silver and Bronze awards were given to corporations, nonprofits and agencies and their clients in recognition of excellent communication programs and tactics.

The Cleveland Foundation’s community relations campaign, “Common Ground 2018” won the coveted Best in Show award.

Falls Communications, an integrated marketing and communications agency, won the Judge’s Choice Award for its press release entry titled, “Erie Insurance Reveals Surprising Driving Distraction.”

“We were excited to celebrate another year of the PRSA Cleveland Rocks Awards at Rocksino,” said Bob Rotatori, president of PRSA Greater Cleveland. “This year’s awards recognized the best work in public relations and communications being done right here in Cleveland.”

Annually, the PRSA Cleveland Rocks Awards acknowledge Northeast Ohio’s outstanding PR programs, which incorporate research, planning, execution and evaluation. Award winners demonstrate leadership in public relations and contribute to advancing the profession locally.

The San Diego chapter of PRSA judged this year’s award entries.

Falls Communications served as the platinum sponsor for the 2018 Cleveland Rocks Awards and the Hardrock Rocksino served as presenting sponsor and host for the awards banquet. The event’s Gold Rocker sponsor was First Energy and

Gold Rocks Award winners:
Campaigns: Community Relations
Common Ground 2018, Cleveland Foundation

Campaigns: Events
Amplifying the 2018 Rock & Roll Hall of Fame Induction Ceremony, Rock & Roll Hall of Fame

Campaigns: Integrated Communications
My Body Matters Campaign on Behalf of the Cuyahoga County Board of Health, Prosper for Purpose

Campaigns: Media Relations, Local/Regional
Bridgestone Invitational: Maximizing Local and Charitable Impact, Falls Communications

Campaigns: Media Relations, National
Vitamix Media Relations: Reaching new audiences, communicating a “better me”, Falls Communications

Tactics: Annual Reports
MAP to Growth: RPM International Inc.’s 2018 Annual Report, Roop & Company

Tactics: Best Paid B2C Social Media Campaign, >$500
Behr Color Clinic 2018, Marcus Thomas LLC

Tactics: Best Social Media Campaign for a Non-Profit and/or Governmental Agency
Sexual Assault Awareness Month 2018 Social Media Campaign: Listen. Believe. Support., Cleveland Rape Crisis Center

Tactics: Best Use of B2B Blog
Blogging the Way to Small-Business Growth, Roop & Company

Tactics: Best Use of Influencer Promotion
FrogTape® Paintover Challenge® Room Makeover Influencer Campaign, Falls Communications

Tactics: Best Use of Twitter Account
Cleveland State University Announces 7th President on Twitter, Cleveland State University

Tactics: Books, Guides or Resource Directory
Digger Dog Storybook: “Digger Dog Uses His Nose and Becomes A Safety Hero”, Fahlgren Mortine with Columbia Gas

Tactics: eNewsletter
Sherwin Williams Aerospace Coatings ‘E-Finish’ Electronic Newsletter, Falls Communications

Tactics: Op-Ed
Vocational Guidance Services Op/Ed, Falls Communications

Tactics: Press Release
Erie Insurance Reveals Surprising Driving Distraction Press Release, Falls Communications

Silver Rocks Award winners:
Campaigns: B2B Campaigns
Eriez Exceeds 90% Placements in Tier One Publications, Stevens Strategic Communications

Campaigns: Brand and Reputation Management
ADA Becomes Relevant Again, Stevens Strategic Communications

Campaigns: Community Relations
The Cleveland Museum of Art – Diversity, Equity and Inclusion Plan, The Cleveland Museum of Art

Campaigns: Crisis Communications
Personally Responding to Employees When Their Identities are in Danger, Northeast Ohio Regional Sewer District

Campaigns: Events
2017 Open House is the Number One Event in the Number Two Business, Northeast Ohio Regional Sewer District

Campaigns: Integrated Communications
Helping Californians Beat the Beep – Kidde Educates Consumers on CO Safety, Fahlgren Mortine with Kidde

Campaigns: Internal Communications
Martin Senour 2017-2018 Internal Sales Promotions Guide, Falls Communications

Campaigns: Media Relations, Local/Regional
Vocational Guidance Services Local Media Relations Program, Falls Communications

Campaigns: Media Relations, National
The North American Menopause Society National Media Relations Program, Falls Communications

Campaigns: Pro Bono Program
15th Annual PRSA Cleveland Rocks Awards, Falls Communications

Tactics: Best Paid B2C Social Media Campaign, >$500
Improvements Catalogue Social Media Campaign, Falls Communications

Tactics: Best Social Media Campaign for a Non-Profit and/or Governmental Agency
“Let’s Ask” Video Series, Northeast Ohio Regional Sewer District

Tactics: Best Use of B2C Blog
Cleveland Plus Living Here Blog, Citrus Social

Tactics: Best Use of Influencer Promotion
Troy-Bilt Flip the Yard Challenge: 4 experts. 4 projects. 1 weekend., Marcus Thomas LLC

Tactics: Best Use of Instagram
The Ohio Lottery Instagram Challenge, Marcus Thomas LLC

Tactics: Best Use of Twitter Account
KeyBank Tweets Its Way to Fans’ Hearts with the Off-Season’s Greetings Tweetstakes, Marcus Thomas

Tactics: Best Use of YouTube Channel (or other video-sharing site)
Erie Insurance Sheds Light on Dangers of Daydreaming While Driving, Falls Communications

Tactics: Books, Guides or Resource Directory
CORDURA® Brand Takes Media on Global Journey, Sweeney

Tactics: Feature Article
Adapting to Automatic Payments: KeyBank takes accounts receivable processes digital, Roop & Company

Tactics: Multimedia Content Online Newsroom or Digital Media Kit
Cleveland Clinic Performs Its Third Face Transplant on Youngest Recipient in U.S.: Katie Stubblefield’s Story, Cleveland Clinic

Tactics: Multimedia Content, Podcasts/Audio
“Prescription for Hope”, The MetroHealth System

Tactics: Press Release
CORDURA® Brand Teams with Carhartt on Full Swing Steel Workwear Line, Sweeney

Tactics: Website/mobile application
Tech Air Launches Rebrand with Revamped Website, Sweeney

Tactics: Whitepaper
What the Top 1% of Small-Business Owners Do to Achieve Sustained Growth, Roop & Company

Bronze Rocks Award winners:
Campaigns: Brand and Reputation Management, Modernizing Service Assurance: Monolith Software and Product Rebrand, Roop & Company

Campaigns: Community Relations
Kidde Helps Educate Missouri Community About Fire Safety in Wake of Tragic Fire, Fahlgren Mortine with Kidde
GOAT with the Flo, Progressive Insurance
Shack Opens First Ohio Location on Cleveland’s East Side, Sweeney

Campaigns: Integrated Communications
Redefine Campaign on Behalf of the Ohio Department of Liquor Control, Prosper for Purpose
Team NEO Digital Lead Generation Program, Team NEO

Campaigns: Media Relations, Local/Regional
Dunkin’ Spotlights Youngstown Employee Through Anniversary Celebration, Fahlgren Mortine with Dunkin’
Paving the Way for a New Construction Leader in Northeast Ohio: Rudolph Libbe Group, Falls Communications
Duck Tape Festival – Local Media Relations, Falls Communications
The Making of a Big Ash Deal, Northeast Ohio Regional Sewer District
Book Launch Publicity for The Company of Demons, Roop & Company
Cantina Laredo Debuts in Cleveland, Stevens Strategic Communications
Shake Shack Opens First Ohio Location on Cleveland’s East Side, Sweeney

Campaigns: Media Relations, National
Media Relations Program Shines Light on North Dakota’s Legendary Travel Offerings, Fahlgren Mortine with North Dakota Tourism
Duck Brand Stuck at Prom National Media Relations, Falls Communications
U by Moen™ Shower with Voice Activation Launch Campaign, Falls Communications
Cleveland Plus: Bolstering National Coverage of Northeast Ohio to Benefit the Region, Team NEO – Dix & Eaton

Campaigns: Pro Bono Program
Media Relations Helps Increase Annual Event Attendance by More Than 50 Percent, Fahlgren Mortine with Cuyahoga County Soldiers’ and Sailors’ Monument

Tactics: Best Social Media Campaign for a Non-Profit and/or Governmental Agency
North Dakota Tourism Uses Social Media to Share State’s Legendary Sunflower Bloom, Fahlgren Mortine with North Dakota Tourism

Tactics: Best Use of B2C Blog
WOAH: Your goldfish become giant monsters if you release them into the wild, Northeast Ohio Regional Sewer District

Tactics: Best Use of Influencer Promotion
Dunkin’ Northeast Ohio Uses Influencers to Share the Brand’s New Dunkin’ Run Menu, Fahlgren Mortine with Dunkin’
Shake Shack Opens First Ohio Location on Cleveland’s East Side, Sweeney

Tactics: Best Use of YouTube Channel (or other video-sharing site)
Erie Insurance Shows Generational Differences, Falls Communications

Tactics: Feature Article
Viega “Go with the Flow: Best Practices for Maintaining Water Movement in Plumbing Systems” Feature Article, Sonnhalter
CORDURA® Brand Teams with Carhartt on Full Swing Steel Workwear Line, Sweeney

Tactics: Promotional Content, Media Kit
Union Bank & Trust Mingles with New Market, Sweeney

Tactics: Website/Mobile Application
Reinventing the Bernzomatic Digital Ecosystem, Fahlgren Mortine with Bernzomatic

About PRSA Greater Cleveland
The PRSA Greater Cleveland Chapter is the professional organization that brings together public relations, communications and marketing practitioners throughout Northeast Ohio. For more information, visit prsacleveland.org.