By Chris Lynch, APR, Fellow PRSA and VP Programming Cleveland PRSA

If any of you scroll down over the collection of blogs we host here on Greater Cleveland’s PRSA website, you’ll see a prior note I penned that referenced a column by Crain’s Cleveland Business Editor Elizabeth McIntyre with some of the finer points regarding pitching stories to the publications’ editors and section reporters.

This week she follows up with a more extensive Editor’s Column:  “More ways to make the best story pitch.”

It features some really good points if you’re looking to get a story placed, including tips like:

• Email is better than a phone call
• Get straight to the point
• Follow up only once
• You’re ON the record
• We live in a visual world
• No prior review

For more about these pitching tips and additional narrative, read on in today’s Crain’s Opinion page.