Category Archives: Events

UP IN THE SKY: IT’S A BIRD. IT’S A PLANE. NO, IT’S THE ULTIMATE BRAND ICON!

 

By Chris Lynch, APR, Fellow PRSA Falls Communications and PRSA Cleveland Programming Chair

As this year’s Program Chair for the Greater Cleveland chapter of PRSA, the goal is to bring our members unique, valuable experiences in programming We recently met up with members from the Akron PRSA chapter for our first ‘field trip’ to the Goodyear Airship Center in Mogador, Ohio.

And what a trip it was. Many of us probably didn’t know—or heaven forbid, have forgotten—that one of the, if not the ultimate, brand marketing icons has been parked right in our own backyard. The Goodyear Blimp has set out from its Wingfoot Lake hangar since 1925. It’s an icon synonymous with its great brand namesake.  We were lucky enough to see it up close and personal. PRSA members in attendance also received an advance SNEAK PEEK of the latest addition to the fleet, a semi-rigid airship now nearing its final construction phase. It will be christened in just a few short weeks.

Joining us to present this grand experience was Emily Cropper, Sr. Manager of Airship Communications for the Goodyear Tire & Rubber Company.

She manages a team of six with oversight of all PR, Community Relations and Communications across the three Goodyear bases. She recently led all aspects of a Blimp Christening event that resulted in 530MM impressions across numerous communications channels.

Through careful planning, Emily works with management to ensure the blimp program is consistent with corporate strategies. She also manages the implementation of this strategy to deliver and grow targeted value across media, PR, customer integration, charities and community partners. And the latter categories is how I guess we at PRSA all fit into the equation when we asked her about ‘Can we come down to visit?’

Emily also manages the blimp’s aerial coverage of live, televised events– so that same evening, as we finished our tour, the existing ship, Wingfoot One, moored just outside the hanger headed off to Cleveland to cover the Game 3 of the NBA Finals. (And as we all know, the most exciting thing about that night might have been watching the blimp take off.) Pilot

During Emily’s presentation prior to our blimp tour, she provided a terrific presentation of the brand’s entire airship program, demonstrating how Goodyear uses the Blimp program to Engage, Spotlight and Reward its various audiences. These elements work to increase consumer awareness of Goodyear’s brand while driving customer engagement and loyalty. “More Driven”, indeed

Some 80+ PRSA attendees had a chance to get up close and personal with the Blimp, and yes, the selfies were flying, too. Of note, Goodyear was kind enough to donate two ‘seats’ to an upcoming flight of the new airship. Congratulations to our lucky winner: Ann Ream of Summit County Children’s Services.

We hope to continue to provide our members with high-value (and equally high-flying) strategic communications-inspired programming in the year to come!

April Programming Aims “Outta The Park” with Special Guest

By Lisa Sands, APR, MS, Communications Strategist | PRSA Cleveland VP of Programming

Our April program is looking like a home run! We will welcome PRSA CEO Joe Truncale for a program doubleheader designed to engage, energize and inspire. (Ok, we promise that’s the last of the baseball references!)

Join us April 26 for a PRSA CLE Night Out at Progressive Field, featuring a casual pre-game program in the Press Room, followed by some R&R with friends and colleagues. During the pre-game program, Indians Senior Communications Director Curtis Danburg will share some insight into the team’s communication strategies followed by a short presentation by Joe Truncale. We’ll enjoy game tickets in the Club Lounge area with an array delicious food and beverages while watching our Cleveland Indians take on the Houston Astros.

The following morning, Truncale will deliver a more formal breakfast program at the Hilton Garden Inn downtown.

“My comments will focus on what I call ‘The Portfolio Professional’ and how the commitment to continuous learning contributes to and even correlates with enduring career success.” — Joe Truncale

Our breakfast sponsor is the Integrated Marketing Communications online graduate program at West Virginia University. Chad Mezera, associate dean of online programs at WVU, will discuss the continuing education programs tailored for communications and marketing professionals and share news about the upcoming Integrate Conference, which features an impressive array of IMC thought leaders from companies including Coca Cola, Google, and The Cleveland Clinic.

It is the goal of the PRSA Cleveland Board to create programming that benefits members at all career stages and that offers opportunities to network with industry peers. If you have ideas for programs or speakers, can offer a venue at no or low cost, or if you want to participate on the programming committee, email meat lisa.a.sands@gmail.com.

We’ll see you at the ballpark! Get your tickets now!

Lisa Sands 20 year+ career has encompassed marketing communications, advertising, media relations, public relations, account service, and radio promotions. Lisa has worked in corporate, nonprofit, and agency environments and has also been an independent consultant.  In 2013, Lisa earned a Master’s Degree in Integrated Marketing Communications from the Reed School of Media at West Virginia University. She serves several nonprofits in a volunteer capacity, and is a staff writer and social media manager for Edible Cleveland, a food magazine.