Looking Back at 2018 – A Year of Programming

Chris Lynch, APR, Fellow PRSA, 2018 PRSA Cle Programming Chair

Following up the 2017 member survey, one of the main values identified with being a PRSA member was quality and informative programming.  This past year, we set out with a pretty aggressive calendar of programs designed to inform, engage and motivate our membership. We hope you had the opportunity to take part in some of these events, and we promise you many more in 2019. To recap:

January: The Art of Video Storytelling – A PR Necessity. Expanding Role of Video in Public Relations: Hosted by Neil McCormick, Chairman, Cinecraft Productions, he discussed and demonstrated the latest use of Video in Public Relations through the Art of Visual Storytelling.

February: Fake News & the Psychology of Belief – How do you define ‘real news’ – what, and what NOT to believe these days: Plain Dealer Columnist Tom Suddes, John Carrol University Social Psychologist Dr. John Yost, and Progressive Insurance Director of Communications Brian Grace.

March: Unleashing the Power of Your Brand – How to Make Your Brand Stand Out in the Crowd: Moen Global Brand Vice President Tim McDonough, Vitamix Director of Communications Scott Tennant, and Falls Communications SVP Brand Strategy Susan Puflea.

April: Hill Lighthouse Young Awards – Honoring Greater Cleveland’s Best Leader/CEO David Gilbert, CEO Destination Cleveland and Greater Cleveland Sports Authority; Career Accomplishments in Public Relations Barbra Paynter; and Public Relations Mentor Julie Miller, Baldwin-Wallace

May Investor Relations For Dummies! – A special luncheon that “de-mystifies” the world of IR with Jim Roop, APR Fellow PRSA and Brad Kostka from Roop & Co., and Shannon Gaycheck, president of NIRI (National Investor Relations Institute).

June: Up, Up and Away! Communications and Branding in the Sky – Our first PRSA field trip to the Goodyear Wingfoot Hanger, presented in conjunction with the Akron PRSA chapter. Goodyear airship marketing presented by Emily Cropper, Sr. Manager, Airship Communications, The Goodyear Tire & Rubber Company

August: Leaders & Legends, Pt. II.  We soaked in the wit and wisdom of three of Greater Cleveland chapter’s PR pioneers:  Ed Stevens, APR from Stevens Strategic Communications; Laura Hammel, APR, Fellow PRSA Ursuline College; and Mary Alice Frank, former CEO from Red Cross

September: Content Marketing – How the Cleveland Clinic Turns Health Care news into Compelling Stories: Eileen Sheil, Executive Director Corporate Communications Cleveland Clinic and her senior staff demonstrated their media strategies in the digital world by creating the corporate communications department of the future.

October: Business & The Media – So, You Want to Be On the TODAY SHOW? As incoming Content Director at NBC WKYC Channel 3, Adam Miller shared his 10-years Today Show production experience on various PR “Do’s and Don’ts” when it comes to segment pitches for national broadcast coverage. Joined by WKYC News anchor Sarah Shookman as moderator.

November 9th Student Day at Eaton; luncheon program “Women Who Rock PR!” Discussion panel reflecting on the planning, strategies and global event coverage of the recent Rock & Roll Hall of Fame Induction ceremony recently held in Cleveland. The panel featured experts from the Rock & Roll HOF, Destination Cleveland and Jamie Belkin Productions.

December 4th: Cleveland Rocks Awards, Hard Rock Rocksino: Join us! PRSA Greater Cleveland chapter’s signature event recognizes the area’s best in public relations and communications projects and programs. Network with other Cleveland-area communicators, bid on coveted silent auction items and enjoy the show as this year’s best-of-the-best are revealed. C

Click here for tickets.

Public Relations Society of America, Greater Cleveland Chapter