Tag Archives: PRSA Cleveland

New in Town? Tips for Cleveland Newbies

By Rachel Burns, Coordinator of Communications & Operations, University Hospitals

Moving to a new city can be exciting and challenging for many reasons. Here are a few professional tips that I learned after moving to Cleveland from Chicago a year ago.

Settle in and explore.

You just moved to Cleveland. Take a moment to settle into your new home, neighborhood and city. You’ve likely heard Cleveland has changed and grown over the years, use this time to explore all that it has to offer. I love to read Cleveland Scene for local news and events.

Become involved.

Once you’re settled in and have had a chance to see Cleveland, take the time to research professional or volunteer opportunities. A new city is a new chance to explore your interests and become involved with an organization and meet like-minded people. Reach out to members to learn more about the opportunity, it’s a great way to build your professional and personally network. Also, Engage! Cleveland is popular among Cleveland’s young professionals and is a resource for getting them connected and established in Cleveland.

Looking for a job?

If you’re new to Cleveland and looking for a position, there are a variety of resources at your fingertips. Be sure to check out the current jobs posted on PRSACleveland.org. Also, HunterComm is an e-newsletter you can subscribe to and receive the latest communications and marketing jobs in Northeast Ohio. In addition to online research, networking and attending professional events is a fantastic way to learn about opportunities or a new company that might not appear in your online searches.

Build a network.

Be sure to engage with others and build your network beyond the period of your job hunt. Take the time to schedule meetings with individuals that share similar interests or careers and try to stick to regular meetings with them. This is also a great opportunity to develop a mentor and/or mentee relationship. Looking for a place to meet? The West Side Market Cafe is in a popular Cleveland destination and has available parking, which is always a plus.

Lastly, PRSA always welcomes professionals that are new to the Cleveland area. Check out our events or reach out to any of the board members if you’re interested in learning more about the Cleveland chapter.

AN ONLINE MASTER’S DEGREE IN IMC FROM WVU — AN INVESTMENT IN YOUR FUTURE

 

 

By Matthew Cummings, assistant director of online programs for West Virginia University’s Reed College of Media

“At the end of the day, it’s all about ROI.”

Our time and money are simply too valuable to invest in opportunities that do not provide a positive return — whether it’s a business deal, a client relationship or hiring decision.

At the WVU Reed College of Media, we believe a student’s decision to pursue an online master’s degree should be no different. The WVU IMC Master’s degree program is an award-winning, 33-credit program with more than 30 online courses. And it’s always evolving based on industry innovations and best practices.

At the center of the curriculum are core courses, which provide all students with a solid marketing communications foundation. The core is enhanced by a wide variety of specialty courses and more than 20 electives that allow students to focus on individual areas of interest. The degree can be completed online in as little as 18 months, and no residency is required.

As an administrator and instructor in West Virginia University’s Integrated Marketing Communications online graduate program, it is my job to help students achieve ROI on their master’s degrees — and I’m not only talking about the “soft” ROI many think of such as improved knowledge, skills and abilities.

To calculate quantifiable ROI, we regularly measure the direct impact our master’s degree is having on individuals through alumni and student success surveys. In our most recent survey conducted this fall, we learned that WVU IMC students highly value their education and that our program has offered a significant ROI:

  • 98% of respondents said they have or would recommend the program to a friend/colleague;
  • 88% believe that their IMC master’s degree directly led them to a better position and/or promotion;
  • 55% of all respondents had seen an income increase of more than 15%; and
  • 71% of respondents who graduated three or more years ago indicated that their income increased 15% or more and 50% of those report an increase of 25% or more.

In fact, we have partnered with the Public Relations Society of America and local chapters like the Greater Cleveland Chapter of PRSA because IMC meets an important PR industry need. PRSA members around the country have consistently identified IMC as one of the top five competencies public relations and communication professionals will need in the future, according to PRSA CEO Joe Truncale.

As you know, Mr. Truncale will be in Cleveland April 27 to discuss the changing demands on the profession, ethical issues and the importance of sharpening skill sets and competencies. WVU College of Media Assistant Dean Chad Mezera and I will be there too and we invite you to learn more about how an online IMC master’s degree can help prepare you and make a positive investment in your future.

We are proud of the fact that so many IMC students have been able to apply the skills they learned to move ahead professionally — and the industry tells us this need will continue to grow.

We look forward to meeting you!

Matthew Cummings teaches IMC 610, the WVU IMC graduate program’s introductory course.